August 21 2014

styledotcom .@VanityFair looks at celeb style transformation from off-duty to red carpet:

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Flatiron’s New Bright Spot for Brows



Bicoastal brow groomer Kristie Streicher is breaking new ground. The arch guru has spent the past few years traveling between her namesake Melrose Avenue Beauty Bar and her spot at the Plaza Hotel (as well as her L.E.S. apartment) to preen loyal editor and celebrity clients. Now, housed within the brand-new Warren-Tricomi Salon in NYC’s Flatiron District (its third location in Manhattan), Streicher and her yearlong-trained protégés will beautify the set surrounding Gramercy Park—all guided by her signature Feathered Brow aesthetic (a natural shape that requires less maintenance than more severe waxed and threaded styles). She describes her sleek white, mirrored space as “clean, pretty, and bright”—especially when appointed with her favorite pink and green ranunculus and vintage-looking apothecary bottles. But this L.A. girl is most excited about the surplus of natural light provided by nearly floor-to-ceiling windows opposite her two chairs, which allow her to better see her clients’ arches (and those fine baby hairs hiding underneath them). Along with providing makeup application, eyelash enhancements (individual falsies that last up to five days), and henna-based brow- and lash-tinting services, Streicher will stock a small, self-sampled list of paraben- and animal-testing-free products from brands such as Rouge Bunny Rouge and Jouer. And, of course, she’ll offer her own custom-blended Aforé Oil and Après Calming Cream for pre- and post-tweezing. Bring the welcome wagon (and your brows) round—it appears that Streicher is staking a serious claim on lower Fifth.

Opening November 12; Kristie Streicher at Warren-Tricomi Flatiron, 125 Fifth Avenue, 2nd Floor, NYC, (212) 262–8899, ext.3.

Photo: Brittany Ostrov Photography; Courtesy of Warren-Tricomi Salon