September 3 2014

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An Olfactory Olive Branch



“What if wearing perfume became a call for action?” was a question Gérald Ghislain, creator of Histoires de Parfums, proposed. To find an answer, he created 1,000 bottles of a unisex blend, Make Perfume Not War, featuring zingy fruits (like lemon, orange, grapefruit, and bergamot), fresh flowers (such as lilac, cyclamen, and freesia), and a base of warm vanilla, white musk, and tonka bean, that will raise $50,000 for children’s charities around the globe. And similar to how an eau adapts to its wearer, $50 from each flacon sold goes to the cause of your choice—whether it be to support the arts, education, health, play, or technology. Come November 20, Universal Children’s Day, an auction of the first and last fragrance in the series will take place at both the Histoires de Parfums flagship in Paris (where a pop-up installation is currently on display through December) and online to raise additional funds. Talk about the power of scent.


Photo: Courtesy of Histoires de Parfums

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