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July 31 2014

styledotcom When sunblock alone doesn't cut it, we'll be reaching for cool straw hats. stylem.ag/1zzzM8k @lindseywixson pic.twitter.com/TTxD0ZVLgA

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Gisele Bündchen Named New Face of Pantene

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WSJ. Magazine's "Innovator Of The Year" Awards 2013Considering the fact that nearly every woman has, at one point or another, attempted to re-create her perfectly tousled waves, we’re surprised Gisele Bündchen has gone this long without a haircare contract in the U.S. Announced tonight, the super was named Pantene’s newest ambassador to North America (she has represented the brand in Brazil since 2007). “I feel my hair has been through it all—from being styled more than ten times in one day to enjoying the sun and surf with my children,” she said in a statement released by Procter & Gamble. Bündchen’s new gig officially starts in January—coinciding with the launch of the Damage Detox Collection. Dropping the news on a Friday night is certainly an interesting move, but then again, the sneak attack strategy worked wonders for Beyoncé.

Photo: Getty

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