Style.com
Subscribe to Style Magazine

Home for the Holidays with Eva Mendes and Violet Grey

-------

slim-aaronsWhat started as an atelier of sorts on Melrose Place has now turned into L.A.’s newest beauty destination. Violet Grey, founded by Cassandra Huysentruyt Grey, was initially a haven for celebrities, stylists, and artists and their entourages—a place they would go to seek inspiration and test hair and makeup looks for an upcoming appearance. Now this private world initially intended for A-listers only is opening up to the public, starting with a Web site that produces a monthly digital publication, The Violet Files, created by top fashion photographers, filmmakers, and actresses. (Starting Oscar week of 2014, the e-commerce portion of the site will be live, featuring a well-edited selection of products chosen by industry insiders.) For the December issue, longtime visitor to Grey’s oasis, Eva Mendes, plays the starring role in her own version of a West Coast Christmas, where eggnog is served cold and firs laden with snow are replaced with palms wrapped in twinkly lights. Inspired by Slim Aarons’ 1955 photograph of his wife (at left), where she can be seen floating in the family pool—a normal Los Angeles activity, save for the large Christmas tree at one end and glittering ornaments strewn across the surface—Mendes devised a character for her cover story she dubbed Dolores Carmen. “Photo shoots are best, and always more fun, when I transform into another persona,” she said. Shot by Guy Aroch at the iconic Brody House built by A. Quincy Jones, the red-carpet fixture documented “Dolores” preparing for the festive season, devising her own intimate winter wonderland in the glamorous, warm-weather setting of Holmby Hills. Here, an exclusive look at some behind-the-scenes snaps:

violet_grey

Photo: PleasurePhoto; Courtesy of Violet Grey

USER COMMENTS Comments
Beauty Insider