Juliette Has a Bulldog…and an Ostrich
The latest eau from Juliette Has a Gun, Anyway, has one of the greatest—and most random—ad visuals I’ve ever seen. “I was pissed off about the way that [fragrance] campaigns are built, always this perfection and beauty, all retouched, with the Tour Eiffel in the background—it’s so boring,” said the brand’s founder and perfumer, Romano Ricci (who also happens to be the great-grandson of the late Nina Ricci). So he turned the industry on its head by making an ostrich and a bulldog the faces of his latest creation in lieu of a half-naked model or celebrity. As to why he chose these particular animals: “Why not?” was his response.
The name is equally ambiguous, and no longer reflects a portrait of a specific woman, like the scents that came before it. “To me, it means don’t take yourself, or perfumery, too seriously,” Ricci explained. The blend itself—composed of fifteen ingredients, including jasmine absolute, musk, and essence of neroli and green lime—is just as refreshing. “It’s comfortable, like a cashmere sweater, not particularly seductive or sophisticated,” he added. And what woman wouldn’t want to cozy up all winter in that?