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July 30 2014

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Beauty Sound Bites: Paint the Town Red

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elizabeth-arden

“Growing up in NYC, the Elizabeth Arden Red Door Spa was so iconic and the ultimate in luxury glamour. It was the spa that all little girls dreamed of visiting someday.”

We pay homage to her childhood dreams with a photo of the original red door of the Arden Building on Fifth Avenue (along with a vintage ad). Gruss is almost like Eloise, but in lieu of The Plaza Hotel, this mini Manhattanite would have rather spent time a few blocks away at the Red Door Spa. And as newly appointed Style Director for the storied beauty brand, this now-grown-up designer will be getting her wish—working on everything from social-media initiatives to creating a collection of cosmetic bags, which come out next fall. “Classics like Eight Hour Cream Skin Protectant are sometimes better left untouched,” she says, but don’t rule out a mini makeover. “Creating limited-edition packaging could be fun to explore in the future.” It appears the designer plans to give the doors of the 103-year-old company a fresh paint job.

Photo: Courtesy of Elizabeth Arden

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