August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene:

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American Apparel Goes Au Naturel; Scratch ‘n’ Sniff Jeans Actually Exist; And More



American Apparel is making a case for abandoning the Brazilian. The brand’s Lower East Side store in Manhattan features mannequins wearing white mesh lingerie…and merkins. [Elle]

Denim label Naked and Famous has developed scratch ‘n’ sniff jeans. Available in raspberry and mint, the baked-in microcapsules containing the fragrance last up to ten washes. Who needs to do laundry when you can simply freshen up by running your fingernails across the surface? [Wired]

Vênsette, the door-to-door hair and makeup service started by Lauren Remington Platt, launched its app this week—allowing you to select a look, book an artist, and have him or her at your apartment a few hours later. Consider it the Über of the beauty world.

King of Shaves debuted its all-plastic razor today: the Hyperglide. No need for metal blades or lathering up—this high-tech hair remover glides smoothly across the skin after being dipped in water. []

Photo: Styleite

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