September 1 2014

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Carven Alters Its Original Olfactory Silhouette


Creative director of Carven, Guillaume Henry, breathed new life into the storied house beginning in 2009 and put a fresh olfactory stamp on the brand by launching Le Parfum in 2013—the label’s first fragrance in sixty-seven years. The company waited nearly a millisecond in comparison to its last stretch between scents, as the follow-up, L’Eau de Toilette, is set to launch exclusively at Saks Fifth Avenue in March. Described as “different from the original, but not in opposition,” the spring-y blend contains three of the same key notes: sweet pea, white hyacinth, and sandalwood (with sweet pea now being used at the top and white hyacinth at the heart). Perfumer Francis Kurkdjian imagined the eau “like a lightweight piece of clothing…as easy to wear as Le Parfum but made of a different fabric, probably more airy.” He replaced mandarin blossom with transparent lemon and peony notes; swapped jasmine and ylang ylang for soft freesia and wisteria; and reworked the woody base to include white musk and amber for a more delicate dry down. The signature color scheme inspired by Madame Carven’s Ma Griffe striped gown also remains intact, but is used in reverse when compared with the previous scent (featuring a white box and pistachio-colored juice). Model Brynja Jónbjarnardóttir will continue to serve as the face, adding yet another familiar aspect to the fragrance. Change is never easy, but imagine this bright and elegant blend like your go-to dress from seasons past: Take it to the tailor, make a few choice alterations, and it suddenly feels brand new and better than ever.

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