August 23 2014

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First Look: Vidal Sassoon Makes Changes for the Brighter



When one thinks of Vidal Sassoon and his precise, architectural cuts, the Sex Pistols don’t normally come to mind. Sassoon, an avid yogi, preached the importance of wellness and beauty, while the grandfathers of punk—well, let’s just say they weren’t doing yoga. Despite their stark differences, at their core, the hairdresser and the band members shared similarities: All hailed from the U.K., all got their start as teens, and, more important, all were innovators. They challenged the status quo—Sassoon with scissors, the Sex Pistols with edgy lyrics.

Continuing this British legacy of breaking the mold, the mane master’s namesake line is bringing some shock value to the mainstream American hair dye market with its Pro Series London Luxe Collection (out this month). Comprised of six bold and permanent hues—such as London Lilac, Midnight Muse Blue, and Runway Red—this range brings the cutting-edge colors that dominated the punk era to the mainstream masses. With everyone from models (like Chloe Norgaard) to actresses (including 68-year-old Helen Mirren) to street-style stars getting in on the action, it seems only natural that box dye should follow suit—and Sassoon be the brand to lead the charge.


Photo: Courtesy of Vidal Sassoon

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