Vênsette’s New Venture-------
Last night at Paul’s Baby Grand in Tribeca, Lauren Remington Platt (and cohosts Carly Cushnie and Michelle Ochs) celebrated the launch of the Vênsette app, a phone-friendly version of her online service that provides screened hair and makeup pros on demand. “We’re mobilizing our army of artists,” Platt explained, and further catering to the needs of her consumer who is “on the go.” In the beginning, Vênsette was a service used mainly by those in Platt’s social circle (many of whom were in attendance), but the “everyday woman” who wants to look put-together at a benefit and the next morning’s business meeting has also embraced the concept. Platt’s artists also cater to the fashion crowd, doing hair and makeup for lookbooks (like that of J. Mendel) and up-and-coming designers who don’t have the budget for backstage fixtures such as Pat McGrath. Platt’s beauty empire is also ever expanding: She’s bringing Vênsette to Los Angeles and is already fully booked out for the Academy Awards. (Whom she’s working with, she’s not saying.) “This isn’t going to be a mom-and-pop brand,” Platt declared. With three clicks, you can select your style (options range from natural to Cleopatra makeup, and a classic blowout to an Audrey Hepburn-worthy chignon) and have a pro at your doorstep or office in about an hour. “She doesn’t have time to sit down at the computer,” Platt said of the Vênsette woman. (As someone who makes many an appointment, pays bills, and cashes checks in the backseat of a cab, I’d have to agree.) With New York fashion week on the horizon, we have a feeling this new app will likely reside next to Uber on many an editor’s iPhone.