(Almost) Sweet Enough to Eat
We’re beyond ready for the Ladurée Soho flagship location to open later this month, and unlike the existing location on the UES, this one will include a full-service restaurant and pastry shop. The only thing it could possibly be missing: the maison’s makeup line (yes, it exists). Dubbed Les Merveilleuses Ladurée, the range takes inspiration from a group of aristocratic women who sought to celebrate their femininity and freedom after the Revolution in Paris via revealing gowns, eccentric wigs, and luxe accessories.
That same attention to aesthetics is reflected in the design of the maquillage, which is as sweet as the confections we know and love. Les Merveilleuses takes basics such as lipsticks and liners and adds a decadent touch (like embossed tubes and frosted-glass bottles that would have even enticed Marie Antoinette). However, the brand’s must-have item is a blush shaped as multifaceted rose petals, encased in an elegant capsule (shown here)—ideal for re-creating a rosy look à la Burberry Prorsum Spring 2014. For fans of cream formulas, there’s the cheek base encapsulated in a Fabergé-like egg that is equally impressive.
The collection is carried in department stores and boutiques in Japan, where it is already a hit with women in Tokyo. And as expected, you can also find the products in select Sephora stores in Paris. Here’s hoping beauty treats will eventually be sold alongside black-truffle omelets and pastel-colored cookies right here in NYC.