We’ve chronicled the wave of platinum dye jobs that have recently swept the catwalk community (and, we’ll admit, have even been faked out by a few wigs along the way). From Victoria’s Secret veterans like Candice Swanepoel to newbies such as Solomiya Zgoda, many a model has lightened up with the intention to stand out. “Platinum is a total fantasy color, and why not live the fantasy?” said New York City hair colorist and fellow blond Marie Robinson. But this shade is no new phenomenon. In this month’s The Look, we examine the season’s white-hot hair color through the ages, and why it’s poised to reign on the runway yet again.