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July 30 2014

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Hot On the Trail

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Scent, more than any of the other senses, is linked to emotion—largely because olfactory receptors are directly connected to the limbic system (i.e., the same part of the brain that is associated with feelings and memory). In this short film titled Sillage that appeared on Nowness.com, directors Santiago & Mauricio explore the meaning of this perfumery term, which is used to describe the trail of a fragrance. In the video, model Sigrid Agren runs and leaps like a gazelle in vintage Rodarte, leaving glitter and flower petals in her wake. Her seductive aroma causes male models to form en masse, wildly chasing her like a pack of lions clad in black leather. “Scent is one of the most powerful and primitive of senses, as it is directly connected to our inner animal,” explained the directors. This film, designed to look like a “moving human painting,” is so much sexier than the Axe effect.

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