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August 30 2014

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Illamasqua Makes a Statement for Spring

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Images of spring typically conjure up the usual tropes of muted pastels and cashmere-soft bunnies, but not so for edgy makeup brand Illamasqua. For their latest collection, Glamore, they’re going bold with vibrant lipsticks and gritty glitter polishes.

Launching today at Bloomingdales and Sephora, Glamore celebrates the determined instead of the demure. Three new super-saturated lipsticks ($26) in traffic cone orange, candy pink, and daring magenta have been formulated with luxe satiny finishes, while the shattered-like lacquers ($17) in cool champagne, fiery persimmon, and deep rose are chock-full of retina-searing sparkles.

Above, a behind-the-scenes look at the making of the brand’s latest campaign.

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