August 22 2014

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Social Rumblings: Karlie Kloss Joins the L’Oréal Paris Family


loreal-karlie-klossL’Oréal Paris is adding to its arsenal of spokesmodels with an ever-increasing frequency (snapping up Lara Stone and Blake Lively in 2013). Today, the brand’s French Instagram account shared this behind-the-scenes snap from a new ad campaign featuring regulars like Stone and Liya Kebede, as well as one fresh face: all-American super Karlie Kloss. No formal statement has been sent out from the company just yet, but we received the message that Kloss is “worth it” loud and clear.

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