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August 2 2014

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An App That Puts Nail Art at Your Fingertips; The Subversive World of “Lacquerheads” Revealed; and More

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What happens after a particular shade of nail polish has been discontinued? They’re sought after by “lemmings,” that’s what. (And no, not the rodent kind.) The New York Times looks into the underground communities of die-hard nail polish enthusiasts, where “lacquerheads” search far and wide for VHTF (very hard to find) colors.

In other manicure-related news, Insta-nail art—as in, you can wear your favorite Instagram snapshots on your fingertips—may become a reality thanks to NailSnaps, a soon-to-come mobile app that lets you design your own customized nail stickers. The app is still gathering funding via Kickstarter, but given the endless possibilities (Elle has a few ideas), we think it’ll have no problem getting off the ground.

The Cut interviewed two New York-based artists—illustrator Eli Neugeboren and still-life photographer Christine Blackburne—about their recent collaboration: a series of portraits inspired by painters like Jackson Pollock and John Singer Sargent that, in a cool and unexpected twist, were created by dripping gel nail varnish onto acetate.

In order to promote their spring collection, online clothing retailer Betabrand used doctoral candidates and women with PhDs as models. “Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?” Betabrand founder Chris Lindland told Adweek, noting that each of the seven models was chosen via Facebook and e-mail blasts. This isn’t the first time the San Francisco-based e-commerce site has crowdsourced models—and we hope it isn’t the last.

Photo: NailSnaps

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