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August 29 2014

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Pureology’s Pillar of Strength

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pureology

ASTAXANTHIN (as-ta-zan-thin) / n./ 1./ A carotenoid and antioxidant from marine algae that gives salmon eggs their coloring. It’s also the reason crabs, lobsters, and shrimp turn pink when cooked. /2./ A diet rich in astaxanthin is what lends the feathers of flamingos, born white, their rosy hue. /3./ Taken orally by humans, it can support brain function, vision, and joint and bone health, as well as protect from UV damage. /4./ Previously, it was used to preserve the light-sensitive particles in photographic film. /5./ Applied to hair, it can strengthen its integrity and prevent oxidative damage to color—e.g., “Spin damaged, dry strands into satin with a regimen rich in astaxanthin.”

Try it: Pureology Strength Cure Shampoo, $27, Condition, $29, Restorative Masque, $50, Fabulous Lengths Treatment, $28, and Split End Salve, $28; pureology.com

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