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July 28 2014

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Exclusive: Watch Léa Seydoux Promote Prada’s Newest Fragrance—Naked

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Prada’s latest eau out next month, Candy Florale, revolves around an imaginary flower—its heart described as “a tender bouquet of cosmos.” And for the always-inventive Miuccia Prada, one would expect perfumer Daniela Andrier to go to the moon and back, bringing with her a bloom not of this earth as a souvenir. With a flair for the theatrics (illustrated by the house’s most recent menswear and ready-to-wear shows, separated into two acts) the brand called upon Steven Meisel and Léa Seydoux to bring the scent to life. The French darling plays the role of Candy, a bombshell with bangs who understands the power of seduction, and as exhibited by the brand’s last campaign for Candy L’Eau shot by Wes Anderson and Roman Coppola, uses it to her full advantage—enchanting not one, but two men. In the latest ad, however, Seydoux appears sans suitors (or clothing, for that matter), floating among graphic, black-and-white flora. In response to working with Meisel, the actress said: “It was the first time that I’d worked on a film with someone who is essentially a photographer—it was a really interesting experience because Steven Meisel has such a precise vision of what he considers to be the perfect image.” Meisel’s in-the-buff interpretation calls to mind another fragrance and blond seductress: Marilyn Monroe famously stated that she wore nothing but Chanel No. 5 to bed, and we imagine Seydoux (donning Candy Florale, of course) does the same.

$88, sephora.com

Video: Courtesy of Prada

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