September 1 2014

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Product Eye Candy: An Exclusive Sneak Peek at a Beauty Line Gone Rogue



When three of the beauty industry’s mane men—Garren, Thom Priano, and Howard McLaren—who boast more than one hundred years of combined experience, join forces, the result is bound to be good…and even better for your hair. “It just sort of happened. There was no real plan that all three of us got together,” said Priano, who refers to McLaren as their “West Coast connection” and “European brain.” “Garren and I have been talking about products for years, and then a third party came in and we thought, What a great idea, this is a dream team for us.” The trio refer to themselves as a collective—much like Andy Warhol’s Factory—where artists of all kinds (hairstylists, photographers, fashion stylists, etc.) can weigh in and contribute to their evolving brand, R+Co (which is short for Rogue and Company), launching next month. In addition to industry insiders, social media will play a huge role in how they continue to evolve the already-extensive range consisting of twenty-three products that are “free of most everything,” including parabens, sulfates, glutens, petroleum, and other bad-for-the-Earth ingredients. “It will be interesting how this line is going to grow,” he noted. “This is just not Garren, myself, and Howard, it’s everyone.” (Feel free to hit them up on Twitter or Instagram @RogueandCo with your brilliant ideas.) And the packaging is as innovative as their formulas and thought processes. From chandeliers to beach scenes to the New York City skyline, the bottle designs are reflective of the three founding pros’ eye for aesthetics and time spent on shoots with photographers such as Richard Avedon, Steven Meisel, and Irving Penn, as well as supers like Gisele Bündchen and Karlie Kloss. (Garren was responsible for Kloss’ much-lauded bob and Farrah Fawcett’s iconic feathered look.) “The photographs [on our labels] tell a story all on their own,” noted Priano (not to mention dress up the walls of your shower). Plus, the range features five citrus-based scents—Love Bite, Serious Gaze, Relative Paradise, Dark Waves, and Rosy Eyed—that are guy- and girl-friendly. While Garren gave beauty editors a sneak peek at the Chiffon mousse he used at Anna Sui this past season, click here to get an exclusive first look at the full collection.

The triple threat behind R+Co (from left): Howard McLaren, Thom Priano, Garren


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