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Breathe Right Strips: Possibly a New Beauty Statement



If California Chrome (and Breathe Right) have anything to do with it, the nasal strip is going to be huge this summer. One win away from taking the Triple Crown trophy, the prizewinning Thoroughbred is poised to pull ahead of the pack at the Belmont Stakes on Saturday. The horse’s secret to success, aside from his god-given speed, is an equine nasal patch (i.e., a Breathe Right strip for ponies—hence the brand tie-in for human attendees). While it’s not proven that the patch improves performance, as reported in The New York Times, it certainly makes a statement on the racetrack—and apparently 50,000 spectators (the amount of Breathe Right strips being distributed at the event) will be making the same one. Hey, the bandage look—at one point—worked for Nelly.

Beauty Insider