August 1 2014

styledotcom HBD, Yves Saint Laurent. You would have been 78 today.

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Opening Ceremony Bottles a Designer Bouquet



Leave it to Opening Ceremony, a brand that’s known for being ahead of the crowd, to come up with a way to make floral fragrances suddenly seem über-cool: They’ve commissioned a floral artist, Thierry Boutemy, to create a new limited-edition scent (along with Le Labo and perfumer Barnabé Fillion) called Geranium 30, launching today. Boutemy may not exactly be a household name, but he’s been the go-to flower guy for the fashion and film world for years. The stunning arrangements that were almost like a background character in Sofia Coppola’s Marie Antoinette? Those were Boutemy’s work. He’s also lent his green thumb to designers like Givenchy, Lanvin, and Viktor & Rolf.

Boutemy’s dramatic installations have earned him a reputation for making something as inherently soft and romantic as flowers seem intense and, at times, even dark. That’s why the subtlety of Geranium 30 is so surprising. Even after spritzing both wrists twice, I still felt like I could squeeze into a seat on a coach flight and not annoy the passengers next to me—the spicy-floral blend is that delicate. And for those who want to wear his creations from head to toe, Opening Ceremony has plastered floral digital prints, designed by Boutemy, onto New Era hats, classic Vans, Manolos, and even Tabio socks. How’s that for a stylish bouquet?

Le Labo Geranium 30 Thierry Boutemy for Opening Ceremony, $240;

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