August 28 2014

styledotcom Look of the day: Emma Stone in @MaisonValentino, at the Venice Film Festival. #LOTD

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The Pom-Pom Ponytail: Put It on Your To-Do List



This summer, we’re paring back our makeup routine and focusing on look-at-me hair instead. From rainbow dye jobs to nineties-era crimps, subtlety is looking severely overrated. But if you’re feeling something a little less permanent (or easier), the playful hair accessories spotted at Mara Hoffman’s Swim ’14 show in Miami are at the top of our list. The designer worked with longtime collaborator and TIGI global creative director, Nick Irwin, to create elastics with braided strings of handmade pom-poms, which can be woven through a single long braid or ponytail. Hoffman was inspired by Indian wedding ceremonies, where camels are traditionally adorned with the colorful tufts. Though this isn’t a look we’d encourage at the office, we’re thinking these would be perfect for twisting through our salt- and sun-soaked hair after a day at the beach. Even Karl Lagerfeld is on board with the statement pony—at Chanel’s Fall ’14 show, models sported extra-long tails with strips of tweed trailing through the ends. While you won’t find it stateside until August, the Catwalk by TIGI x Mara Hoffman pom-pom ponytail holder is currently available as a gift-with-purchase when you buy any two products at TIGI salons in the United Kingdom. Instantly upgrading a beauty classic? Totally worth a trip across the pond.

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Photos: Getty; Courtesy of TIGI; Indigital

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