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July 23 2014

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Hannah Bronfman Helps You Travel Like a “Natural Nomad” This 4th of July Weekend

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beautified-natural-nomad-essentials-kit

Hannah Bronfman and business partner Annie Evans already developed an app (in conjunction with Peter Hananel) dubbed Beautified to help the time-pressed book same-day services (like a pedicure, massage, blow-out, or Brazilian) at “influencer- and editor-approved” salons and spas. In other words, it’s like Open Table for perpetual primping procrastinators like myself. Their latest project, however, is less digitally dependent and more down to earth. Partnering with Net-a-Porter, the cofounders created a TSA-friendly kit complete with their all-natural beauty favorites. Included in the custom canvas pouch: a Beautified VIP card (i.e., $25 off your next service booked through the app); Ilia Multistick in Sway (a bronzy hue); Rahua Volume Spray; Tata Harper Body Lotion and Body Oil; Joya Composition No. 1 roll-on perfume; LAFCO hand lotion; and RGB nail polish (in an exclusive mauve shade called Beautified), cuticle oil, and remover pad.

When asked why the duo went the natural route for their first tangible collaboration, Bronfman said, “Our friends are starting to have babies, and when you become pregnant, I think that’s when women really start to think about the products they’re putting on their bodies. So I think a lot of our friends have influenced us.” And for those who are less concerned about taking a holistic approach and just want to look radiant and frizz-free, Bronfman assured me that “everything is going to be especially great for the beach.” It’s a good thing, seeing as the NYC-based DJ and girl-about-town is escaping to Muskoka (a lake town in rural Canada) and possibly taking a side trip to Mykonos this summer. For those of us who are visiting far less glamorous locales this holiday weekend (like a wedding in Portland…I’m not bitter about missing prime BBQ time or anything), consider this your beauty retreat in a bag.

Launching July 2, Natural Nomad Essentials Kit, $50; net-a-porter.com

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