Spritz Like Gwyneth By Night—And Now By Day; Tata Harper’s Organic Growth Plan; And More…
Being as fabulous as Gwyneth Paltrow is a twenty-four-hour-a-day kind of job—and now there’s a perfume duo to span the entirety of it. Paltrow, who is the spokesperson for Hugo Boss’ Boss Nuit Pour Femme fragrance, will also serve face time for its new Boss Jour Pour Femme. [WWD]
We’ve been talking about the men’s beauty boom for quite some time on this blog, and now it’s been all but confirmed with this development: Amazon is launching an upmarket online men’s grooming boutique. [WWD]
Socialite Hannah Bronfman’s Beautified, an app for booking last-minute beauty services, launches today. Ladies, to your iPads. [Time]
Organic-skincare guru Tata Harper is set to debut two big new brand innovations in the teen and sun categories. “We’re working on developing both,” she has confirmed. [HuffPo]
Net-a-Porter’s new beauty e-commerce site is racking up the gets. Last week it debuted an exclusive partnership with Miranda Kerr’s KORA Organics, and today it launched Oscar de la Renta’s coveted line of nail lacquers. [Net-a-Porter]
Stella Goes Solo; To Pre-Tox Or Not To Pre-Tox: That Is the Question; And More…
Stella McCartney is looking for a new beauty partner. Five years after L’Oréal acquired her skincare and fragrance brands, the two companies are parting ways. [WWD]
The rights to the most-watched Internet commercial of all time belong to Dove. The well-loved hair- and body-care brand’s “Real Beauty Sketches” has garnered more than 114 million views on YouTube and other digital-video platforms. [NYDN]
Despite opinions to the contrary, there are reportedly preventative advantages of “pre-toxing,” or getting Botox injections when you’re young—before wrinkles actually form. And the idea is gaining steam. Of the 6.1 million Botox injections that were performed last year, almost 100,000 were for patients in their twenties. [ABC News]
Botox or no Botox, Madonna is a study in how to maintain a youthful appearance, whatever your age. How does she do it? The likelihood is we’ll never know. But there is one product the queen of pop is willing to big up: “There’s this new line of products called Éminence, made with natural ingredients, and that’s what I’m using right now,” she recently revealed. Talk about some good free press. [Hollywood Life]
Rita Ora is feeling blue—literally. The R&B star has debuted a new cobalt dye job. [E!]
Rooney Mara Gets A Fragrance Deal
There are a few celebrity beauty deals that stand out from the increasingly crowded pack, for both the caliber of the celebrity in question and the brand they choose to partner with. Time stood momentarily still, for example, when Lancôme nabbed Julia Roberts; when Dior signed Natalie Portman; and when Coty got Beyoncé’s fragrance license. But as of this morning, Calvin Klein appears to have scored this year’s biggest beauty coup: The iconic New York design house, whose fragrances are produced by Coty’s Prestige arm, has just announced that Rooney Mara will front its latest fragrance, Downtown. The Italian cedrat, bergamot, Tunisian neroli, gardenia, violet leaf, Texan cedarwood and incense eau, which launches in September, has another big name to its credit, too: The Girl With The Dragon Tattoo director, David Fincher, has signed on to create the television ad campaign starring Mara.
It’s Rooney’s first foray into beauty, a move that was certainly a long time coming, although one that we always assumed would involve Parfums Givenchy, considering the actress’ close ties to Riccardo Tisci. But partnering with Klein—he of such groundbreaking fragrances as ck one and Euphoria—is certainly nothing to sneeze at. One question remains, however: Who will win over Mara when skincare, makeup, and hair-care deals are on the table? Let us know your bets below.
Bongo Does Beauty; “The Rachel” Vs. “The Kate;” And More…
Attention, children of the eighties: Bongo, your favorite denim brand of old and mine, has branched out into beauty with a lineup of fragrances, body care, lip glosses, and nail polishes that will launch exclusively at Kmart. [WWD]
Here’s a secret: Whenever we fly, we put under-eye masks on about twenty minutes before we land to ensure that we look fresh despite many hours of travel. Today, Glee star Lea Michelle revealed via Instagram that she does the same thing. Stars: They’re just like us! [Hollywood Life]
Even though Jennifer Aniston looks back at her famous “Rachel” haircut with a boatload of regret, its onetime popularity was still a bigger deal than even the “Kate Middleton,” according to the Duchess of Cambridge’s own hairstylist, Richard Ward. [Daily Mail]
According to a new poll from the American Academy of Facial and Reconstructive Surgery (AAFPRS), social media activity may be driving an uptick in plastic surgery requests. Never underestimate the importance of a good profile picture. [Time]
Rihanna: Back To Blonde; Red-Carpet Makeovers For Men; And More…
Just when you were getting used to Rihanna’s impossibly long ombré side shave, the Barbadian beauty has transitioned into a short platinum bob—with bangs! [E!]
Makeup for men is a growing phenomenon—most notably, perhaps, in Hollywood. For some of Tinseltown’s boldest-face male names, a light touch-up for the red carpet typically includes tinted moisturizer, concealer, mattifying powders, blotting film, and even some matte bronzer. [Daily Beast]
Say it with a scented chat. Scentee, the latest “what will they think of next?” app for your phone allows you to text friends different fragrances. [Wired UK]
In other perfume-for-the-people news, the Fragrance Foundation wants you…to vote for your favorite scent. The governing body has added a Consumer Choice category to its annual FiFi Awards, which will be held on June 12 this year. [Refinery29]