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1 posts tagged "32 effervescent breath treatment"

Go Pop

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32-effervescent-breath-treatmentMankind has waited with bated breath for a convenient solution to a less-than-fresh mouth since the time of togas and too much kykeon (an ancient Greek beverage so potent, notes Theophrastus in his book The Characters, that the smell of anyone who drank it disrupted the Assembly). And even now, an arsenal of Altoids will only mask that cappuccino you had before a big meeting with your boss. Enter Dr. Thomas P. Connelly’s 32 Effervescent Breath Treatment, a carbonated, sugar-free crystal compound that fizzes like Pop Rocks when it hits your tongue. The zinc and IsoVoxy molecules in this novel peppermint-flavored formula attack the sulfur produced by bacteria in your mouth and form new, odorless compounds for up to four hours. “There are mints, gums, and sprays that temporarily cover the smell of bad breath, but nothing that changes the chemistry of it,” says the Upper East Side dentist and creator. Why the popping delivery system? you ask: The tiny explosions create saliva that distributes the active ingredients. New flavors—like Honey Mint, Spearmint, and Lemon Mint—will be available in the coming weeks, on the brand’s Web site and QVC. Go ahead—breathe easy.

Photo: Courtesy of 32 Oral Care