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July 26 2014

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2 posts tagged "A Scent By Issey Miyake"

Cara Delevingne For Scrunchie; Drew’s Big Beauty Brand; And More…

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Style.com/Print cover girl Cara Delevingne has nabbed another campaign. But if you’re thinking that it’s for a luxury fashion or beauty house, you’re a little off base. Delevingne is the new face of the accessory brand My Crazy Scrunchie—that’s right, scrunchies—for which she stars in a new, western-themed campaign with Clara Pagett and Suki Waterhouse. [Daily Mail]

We’re all for entertainment-inspired beauty collections, but the new, Modern Family x Nicole by OPI nail lacquer range might be taking it a little far. Sure, the ABC comedy is funny, but associating it with a line of polishes is a bit of a stretch. [ET]

More on the developing Drew Barrymore for Wal-Mart story. The Charlie’s Angels star and new mom’s premiere cosmetics collection or the retailer will be called Flower, intends to offer “true luxury at mass,” and will include a whopping 181 products: 70 in the face category, 44 in eye, 51 in lip, and 16 in nail. So much for taking it slow. [WWD]

Ivanka Trump: the fragrance will be on shelves next fall. The bergamot, lush apple, jasmine, rose, peach blossom, vanilla, and cedarwood eau will be “filling a void for that feminine, empowered woman,” according to the heiress. [WWD]

Photo: GoRunway.com

Issey Miyake Is Back With A (New) Scent

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For fragrance fanatics, the nineties were an exciting time. Designer perfumes were in their prime, and iconic flacons by some of the most influential talents of the day began to arrive in stores, each carrying with it the scent of social demarcation. Europhiles bathed in Jean Paul Gaultier’s Le Male; arty, ambiguous types chose Calvin Klein’s CK One; and the more upward-bound members of the style set spritzed on Thierry Mugler’s Angel. But Issey Miyake’s L’Eau d’Issey, in its highly recognizable conical bottle, offered a point of difference. It was clean, fresh—and devoid of that Mugler-esque ability to leave a waft of patchouli in its wake. With the return of nineties fashion come additional olfactory offerings from these brands. This month, Miyake finally joins the revival. His first women’s fragrance in 16 years recently hit shelves, and as a “tribute to simplicity,” it is aptly called A Scent. We sat down with Firmenich perfumer Daphné Bugey to talk about her experience working with the reclusive design legend, how she formulated a “new kind of freshness,” and the rise of the female nose.

So, how did you even begin to approach the daunting task of devising a follow-up to Miyake’s tremendously successful L’Eau d’Issey?

It was a very big challenge mostly because we don’t discover new chemicals or natural notes every year. Since in the recent past there have been so many fruity, praline, gourmand scents, I thought working more directly with the greener, woodsy accords could be particularly refreshing in this arena. I think we need something like this right now.

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