21 posts tagged "Aaron De Mey"
“It’s a forties-era woman who’s traveled to the French Riviera and has been kissed by the sun,” Lancôme artistic director of makeup Aaron De Mey said of the L’Wren Scott face for Spring. “She’s pretty but she’s not too cosmetic or perfect—she’s a rock ‘n’ roll duchess,” he added. De Mey achieved this ideal by dipping heavily into tawny, earthen tones—mixing shades of Lancôme Teint Miracle Foundation two shades darker than the models’ own skin tones with face moisturizer and sweeping its Star Bronzer in Solaire across the high points of the face to catch the light. On eyes, De Mey drew Lancôme Le Crayon Khol in Black Coffee into the roots of lashes and directly onto the crease, blending it up toward the brows for an I’ve-been-out-all-night smudged effect. He cut the intensity of the liner with dazzling shadows from Lancôme’s 5 Pan Palette in Golden Frenzy, placing metallic pigment into the inner corners and smudging clear gloss (Lancôme Juicy Tubes in Pure) over the lids for a luminous, “deconstructed” effect. A coat of Color Design lipstick in Bronze Show on medium skin and L’Absolu Nu in Satin Toffee on darker complexions provided a rich, chocolate-rosy lip.
Coiffing star Serge Normant played to the deconstructed theme, too, spinning strands into a French twist that looked like it had been hit with a strong gust of wind. “This woman is just getting off the boat,” Normant said (read: yacht). “Her hair is disheveled but it still has an air of sophistication.” He struck that balance by pinning the back portion of hair into the twist but leaving the front out to create finger waves around the face that he misted with his Serge Normant Meta Revive Dry Shampoo, teased, and then brushed for a gauzy texture. “I want to look at the models and still feel the wind blowing through the hair,” he said.
I try not to play favorites when it comes to products because a big part of my job is to remain open to the countless new lipsticks, blushes, face cleansers, shampoos, and the like that cross my desk on a daily basis. But there are, of course, certain things that have secured permanent places in my makeup bag. Lancôme’s Hypnôse Drama mascara is one of them. As the brand’s artistic director of makeup, Aaron De Mey, pointed out as he swiped stroke after stroke of it onto models’ lids backstage at L’Wren Scott’s Fall show, a “luxurious expensive” lash requires a a dramatic, almost sixties feel—”otherwise, what’s the point?” The slender, curved tube has been my go-to ever since our conversation; panic actually sets in when my supply of the dark, glossy pigment runs out. The last time this happened was a few months back, the same day, ironically, that I was scheduled to review Lancôme’s Fall offerings, which happen to include a new iteration of the trusted original. Hypnôse Doll Lashes employs a patented fiberShine formula that coats, sculpts, curls, and volumizes each individual lash. While it doesn’t thicken quite as well as Hypnôse Drama, it makes up for it with a crazy lengthening ability thanks to a newly designed conical brush tip that allows you to easily maneuver around the little hairs on the inner corners of the eyes and amplify the longer hairs on the outer corners. The result is a flirty, wide-eyed look that is, well, doll-like.
“She wanted something a little disheveled and deconstructed, so I imagined an exaggerated version of her,” celebrity coiffing star Serge Normant said of the texturized, side-sweeping strands he created for L’Wren Scott’s Fall show. “I’m using a lot of my dry shampoo,” Normant added, referring to his recently launched Meta Revive Dry Shampoo with Cedar Bark, which joins a full lineup of eponymous products he now uses exclusively when tending to the tresses of Sarah Jessica Parker, Julia Roberts, and Gisele Bündchen, among other famous heads of hair. Normant’s Meta Lush Volumizer and Meta Sheer Dry Oil Finishing Spray were also in heavy rotation backstage, ensuring that his “loose, second-day hair” didn’t appear too stiff or too dry. “It’s girls who just roll out of bed in the morning—or at night—and just go.”
Lancôme artistic director of makeup Aaron De Mey took a similar inspiration and added Scott’s request for a “dangerous eye,” which yielded, well, Taylor Momsen. “It’s nice to see a teenager experimenting with makeup,” De May said as he sculpted the Gossip Girl‘s signature raccoon eyes onto models’ lids using Lancôme’s Le Crayon Kohl eyeliner in Black Ebony smudged outwards to hold a hefty helping of the black pigment from its Gris Fatale eye shadow palette due out in the fall. “I wanted them to look like femmes fatales—rich, luxurious, and expensive,” De Mey continued, piling layer upon layer of Lancôme’s Hypnôse Drama mascara onto lashes for a clumpy sixties feel. To tone down the Momsen effect just a little, De Mey dabbed Lancôme’s L’Absolu Rouge La Base lip balm onto the tops of models’ cheekbones for a “girly sheen” before swiping it across pouts and blending it with a bit of concealer to make the look “realistic and cooler.” The Pretty Reckless front woman was back in full force with manicurist Yuna Park’s black shimmering nail, though, courtesy of Lancôme’s forthcoming lacquer in Noir 29.
After Fall’s barefaced beauty moment, we were thrilled to see so much colorful makeup last week in New York. And with day four of London fashion week almost wrapped up, it seems brights are going to be very big indeed for Spring—particularly on eyes. To better serve Mary Katrantzou’s stellar digitized prints, face painter Val Garland channeled a box of Laduree’s pastel macarons, which resulted in a wash of different eye shadows, including shades of lavender, aqua, and buttercup yellow—a happy hue that makeup artist Hannah Murray also played with backstage at Michael van der Ham. Over at Louise Gray, James O’Riley took things in a slightly darker direction, etching a creamy royal blue line around both upper and lower lash lines using MAC’s Waveline Fluidline and coating lashes with a mix of MAC Pro Hi-Def Chromacake in Cyan and its Pro Lash Mixing Medium for a flash of contrasting color. A bold lid is fast becoming this season’s accessory of choice, and if you plan on finally taking a dip into that drawer of violet, gold, and emerald green shadows and liner pens you’ve been hoarding for looking-at-only purposes, we’ve gleaned a few good tips over the past couple of weeks that may be of assistance: Use a pencil or a matte shadow as a base to hold looser pigments in place; a simple smudge of Vaseline or Aquaphor can give a flat powder pigment a modern wet look; and remember, according to Lancôme creative director of makeup Aaron De Mey, matching your shadow to your clothes in homage to Kiki de Montparnasse’s signature style can be a very good thing.
The eclectic palette of the Serengeti plains inspired the makeup look backstage at L’Wren Scott, where Lancôme creative director of makeup Aaron De Mey debuted something special for the occasion: 12 different matte texture pigment pots in shades like deep amethyst, midnight blue, sea green, teal, saffron, and red, which he meticulously brushed onto models’ lids and dragged underneath their lower lash lines. Lancôme’s Color Design Eye Shadow in It List, a matte black, held the loose pigment in place, and De Mey sculpted the crease of the lids with a “beachy” taupe shadow for dimension. “The more layers you have in the eye makeup, the more richness you get,” he said, lining girls’ inner rims with Lancôme’s Le Grand Kohl Eyeliner in Black Ebony and hand-painting lashes with its Hypnôse Drama mascara. De Mey’s specialized pigments weren’t just confined to the eyes; hairstylist Odile Gilbert also brushed coordinating colors onto models’ scalps, where she had created a three-quarters part—not down the center or to the side, but somewhere in between—for beautiful brushed-out waves. In De Mey’s estimation, 60 percent of the shadows used already exist in Lancôme’s color coffers, but the brand hinted that it will likely be rolling out a capsule collection of them in collaboration with Scott after her first beauty range for the French company debuts next month.
Speaking of L’Wren for Lancôme, the bordeaux polish from her forthcoming holiday line was featured on models’ fingertips at the show, along with a new saffron lacquer that just may make a cameo at the retail counter for spring as well.