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August 21 2014

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12 posts tagged "Aerin Lauder"

Aerin Debuts A Multitasking Must-Have For Summer

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Aerin Lauder is a savvy businesswoman. Just look at the small empire she has managed to build out of her own eponymous line—in such a short amount of time, no less—following years of practice as a senior vice president and creative director at her family’s Estée Lauder companies. The Aerin brand now consists of shoes, jewelry, accessories, home goods, and, of course, beauty. For summer, Lauder is releasing her Seashell collection, which features a nude and pale pink palette that covers eyes, cheeks, lips, and, in an interesting turn of events, hair. As any veteran beachgoer knows, a little lotion or oil goes a long way toward nourishing a tan when applied after a day spent in the sand and surf. But it can also nourish your strands while you (safely) soak up some rays, according to Lauder, who devolped her new bronze-tinted Beach Cream to double as a deep-conditioning treatment. Activated by the sun’s heat, it can be applied post-ocean dip, and melts into parched locks to offset dryness—and even counteract frizz—while you listen to your iPod and read a gossip magazine. Although it’s typically overused, we’d say the term “beach-bag essential” works particularly well here.

Photo: Courtesy of Aerin

Aerin’s Flower Power Punch

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Since announcing almost two years ago that she’d be branching out on her own with an eponymous lifestyle brand, Aerin Lauder has been busy. She has an extensive home collection to her name, in addition to a well-edited beauty range, and now a line of shoes that is on its way to retailers in the coming months. We were fast fans of Lauder’s initial cosmetics offering when it launched this Fall and included seasonal colors as well as an essentials range that highlighted simple multitaskers in a variety of complexion-flattering shades. Fresh, straightforward hues with luxe formulas and packaging have become something of a calling card for Estée’s granddaughter, an aesthetic that now continues with her Spring lineup. In addition to updated shades of her classic Bronze Illuminating Powder, Fresh Skin Compact Makeup, Multi Color for Lips and Cheeks, and Rose Lip Conditioner, Lauder is launching a limited-edition Garden Color collection inspired by flowers, which features two gorgeous eye and cheek palettes. Garden in Bloom showcases three eye shadows in Iris, a lavender-tinged champagne; Lily, a pale lilac; and Dahlia, a steely purple, as well as a single blush in Nectar, a dark rose. Garden at Dusk includes eye shadows in Peony, an icy pink; Hyacinth, a shimmering periwinkle; dusk, a dark grape; and a blush in Blossom, a pretty mauve. Both come housed in happy floral-printed zip compacts that should make your face light up long before you even apply their contents.

$70 each, available February 2013 at www.aerin.com.

Photo: Courtesy of Aerin

Aerin To Arrive In August; The Simple Secret To A Supermodel Body, Revealed; And More…

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Aerin Lauder’s Aerin LLC, the lifestyle brand that Estée’s granddaughter announced last year, is in full swing and will debut its cosmetics component in August. “My goal was to create a line that was all about modern, effortless beauty,” she says of the initial primping offerings, which will include a cream-to-powder foundation that doubles as a concealer, bronzers, multi-use lip and cheek stains, a lip conditioner, a hand and body cream, a makeup bag, and a kit of brush essentials. [WWD]

So how do the nail polish wizards come up with clever names for their lacquers? “It takes six people eight hours to name 12 shades,” according to Suzi Weiss Fischmann, OPI’s creative director. There’s also usually some visual—or gastronomical—stimuli, as was the case with brainstorming the brand’s new Germany collection. “For this one we sat in a room and ate German food to get inspired.” [Independent]

“It’s really not always about working out. The most important thing is about what you eat,” Cindy Crawford once told Victoria’s Secret model Erin Heatherton, thus kick-starting the catwalker’s protein-heavy, gluten-free diet (and bangin’ body). [Daily Mail]

Jury’s still out as far as who will win big at the FIFI awards on Monday, but one thing is for sure: With Jane Lynch as the evening’s emcee, the fragrance industry’s biggest night will be funny. [WWD]

Photo: Sherly Rabbani and Josephine Solimene

Aerin Lauder’s New Gig In Detail; Behold, The Blood Type Fragrance; And More…

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Estée Lauder global ambassador, brand spokesperson, and style and image director Aerin Lauder is set to launch her own brand for the company, simply called Aerin. Encompassing fragrance and color cosmetics­—the family’s specialty—Aerin will also come to include accessories and home accessories. “I had a dream of doing this as I was growing up,” Lauder says. “I am taking the chance to follow my dream.” [WWD]

Beauty has been quantified. According to a new study from economists at the University of Texas at Austin, being good-looking leads to more money and ultimately more happiness. [MSN]

Wanna know how beauty spokesperson Freida Pinto keeps her gorgeous caramel complexion so clear? Loads of L’Oréal cleansers and creams, obviously. Her other secret: fresh vegetable juices with coriander or pepper for spice. “The concoction makes my skin glow and is good for the digestive system too.” [Daily Record]

You’ve heard of the blood type diet; now, we bring you the blood type fragrance. Blood Concept launches this year with four unisex scents that feature metallic notes and the “actual smell of blood.” O is composed of thyme and raspberry; A includes notes of green garden, tomato leaves, and basil; B is more woody and spicy; and AB is a mineral composition of aldehydes, aluminum, and cedar wood. [Independent]

Photo: Sherly Rabbani and Josephine Solimene

First Look: Estée Lauder Gets Iconic

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What makes an icon? “Confidence,” according to Constance Jablonski. “She’s the full package,” Joan Smalls chimed in when we encountered both models last night at the launch of an Estée Lauder campaign that aims to answer that question. “I’ve always loved simplicity; it’s timeless,” global creative director Aerin Lauder Zinterhofer explained of the new visual direction for the brand, which was lensed by Craig McDean and draws inspiration from Lauder’s seventies and eighties archives, putting current spokesmodels Hilary Rhoda, Liu Wen, Jablonski, and Smalls in white ensembles. When asked about her own personal icons, Lauder named a few: “Kate Moss has great style. And Gisele—I’m always intrigued when I see pictures of her.” Lauder’s grandmother, Estée, is of course at the top of her list. The brand founder’s indelible quote, “Every woman can be beautiful,” was blown up and plastered alongside each and every ad image.

The task of painting the faces of Lauder’s icons-in-the-making went to the brand’s creative director of makeup, Tom Pecheux. “You have to pay attention not just to the face, but to the character,” Pecheux said of crafting iconic makeup. “Liu Wen is so playful; that’s why I gave her that eyeliner,” he explained, pointing out the elongated black flick Wen wears in her portrait. “Constance for me, she has that innocence,” Pecheux continued, which translated to a lot of mascara and brown eye shadow mixed with black, “so it’s not so dramatic” in print. As for Rhoda, Pecheux saw beyond her signature sporty glamour and instead chose to focus on a delicate, romantic femininity. “I can see her fragility,” he said explaining his use of rosy pigments and powders. The pictures officially hit Estée Lauder counters beginning in July, but we’ve got a preview right here. Thoughts on the new campaign?