Style.com

August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene: stylem.ag/XEntdC pic.twitter.com/j36jpxEAvF

Subscribe to Style Magazine
17 posts tagged "Aesop"

Book It to Aesop’s New Spot

-------

Aesop Store

The editor of a literary journal established by American expats in Paris meets the founder of a beauty company with roots in Melbourne on Twenty-seventh Street in New York City. By the time they reach the end of the block, they’ve devised a plan and a unique partnership. Such a thing can only happen on the streets of Manhattan. For Aesop’s Dennis Paphitis and The Paris Review‘s Lorin Stein, creating a Paris Review-themed shop didn’t require a lengthy boardroom meeting—just a leisurely stroll down one of the tree-lined streets in Chelsea. Well, kind of. Over 1,000 new and vintage copies of the journal were strategically suspended from the ceiling of the new Aesop boutique on Ninth Avenue (located just a few blocks from the current home of The Paris Review)—creating a “floating sculpture” of sorts. The walls have also been plastered via a form of grown-up decoupage with black-and-white pages from back issues of the magazine, including the Regency Wine & Liquor receipt that Andy Warhol created to support the title in 1967.

Although it might seem like an odd pairing at first, Stein explains the tie between the two brands quite succinctly: “Since The Paris Review was founded sixty years ago, our only aim has been to discover what is new and best in literature. We’ve followed our own instincts, however whimsical they seemed to others. The team at Aesop is full of that same spirit.” Paphitis expressed his mutual admiration for the journal, stating that he’s read nearly “every issue in a sober state” since finding the twelfth edition (published in 1956) in a bookstore in his native Australia. The plant-based formulations distilled into the apothecary-style jars, bottles, and tubes lining the shelves may appear quite monotone at first, but upon reading the descriptions written on the front, one can clearly see that element of “whimsy” Stein is talking about. The label of their mouthwash reads: “Aesop considers good manners and impeccable hygiene essential to cordial daily conduct. And so, to politely protect the olfactory contentment of your loyal loved ones, fellow commuters or neighbouring theatre-goers, we advise a voluminous swig and gargle of Aesop Mouthwash prior to all public appearances.” It’s likely the most prolific set of directions I’ve ever laid eyes on. And with The Paris Review being of the most discerning taste (featuring works by writers such as Jack Kerouac and Adrienne Rich, as well as “conversations” with Joan Didion, William Faulkner, and Truman Capote, on its pages), I can only imagine the editors found it equally as impressive.

In addition to a bevy of washes, lotions, and potions, shoppers will be able to purchase copies of The Paris Review (new and old), and readings will be scheduled with the release of each issue. Who doesn’t enjoy a well-balanced combo of beauty and brains?

Aesop Chelsea, 174 Ninth Avenue, New York, NY, www.aesop.com

Photos: Courtesy of Aesop

Aesop Heads East

-------

As part of its continued, citywide domination efforts, Aesop has taken the next logical step in its mission to be available to discerning New York beauty consumers, wherever they might go. Following the opening of a string of highly designed retail locations in the West Village and Nolita, as well as on University Place and Madison Avenue, the Australian-born apothecary brand is setting up shop—wait for it—in East Hampton. The 55 Main Street location, which officially opens it doors this week, is an homage to the famed artists who have lived on this bucolic piece of Long Island real estate—Jackson Pollock, Willem de Kooning, and Frank O’Hara among them—and great pains have been taken to ensure that the visual space is as inspired as the core collection of products itself. Digitally fabricated Peg-Board panels line the walls with dowels of varying length, which are used to support racks of botanical extract-infused body lotions, shampoos, and moisturizers, while a basin crafted from Vermont soapstone sits in the center of the space to give customers the opportunity to actually experience best sellers, like Aesop’s Resurrection Aromatique hand-care range—and its forthcoming Reverence Aromatique duo, a new exfoliating offering that launches in June and includes a citrus and woody-scented Wash with finely milled pumice, and a Balm enriched with lactic acid to continue the mild exfoliating action as vitamin E and plant oils hydrate the skin. If, like us, you’re planning on mooching more than a few beach weekends at friends’ Hamptons homes in the coming months, we’ve got two words for you: hostess gift.

Aesop East Hampton, 55 Main Street, East Hampton, NY; 631-324-1985.

Photo: Courtesy of Aesop

Beauty By Design

-------

Like the real-estate landscape in Williamsburg, the increasingly gentrified Brooklyn neighborhood’s retail scene is exploding. Boutique after cool boutique seems to be cropping up off the main Bedford Avenue drag, offering up everything from wall-to-wall denim and designer duds to salvaged furniture and “funky” eyeglasses. Caitlin Mociun’s beat at her eponymous concept shop is jewelry—make that jewelry and ceramics. And sculpture. And bags. “It’s all part of a comprehensive lifestyle that I’m promoting,” says the RISD-trained textile designer who dabbled in a fledgling fashion business before turning her attention to baubles two years ago. “It’s nice to make something that has longevity. It feels more sustainable,” she explains of the creative shift, which turned curatorial last March. Following a stint in a pop-up space in downtown Brooklyn, Mociun realized that her wide-ranging taste had more mass appeal than she previously thought. “People liked the same weird shit that I like,” she says of the experience’s takeaway, which prompted her to open a space of her own. The beautiful, white-walled Wythe Avenue venue now houses delicate rings, necklaces, and the like from Wwake, as well as Mociun’s own line, not to mention earthenware from Shino Takeda and Robert Blue, artwork from Genesis Onasis and Katie Krantz, bags from Doug Johnson and Baggu—and the most recent addition to the Mociun lifestyle brand: beauty.

“If you really wanted, you could buy your whole bathroom here,” she says of the purposefully edited selection of soaps and candles from small-batch Brooklyn purveyor Saipua; body care from Aesop, the Australian apothecary company that actually sought her out to stock its array of creams and salves; fragrances from MCMC; extraordinary and hard to come by haircare from Beverly Hills-based Rare El’ements; and, starting this month, One Love Organics skincare. “For me, it’s about finding smaller, more artisanal brands that don’t have a huge array of stuff to pick from,” Mociun explains of her buying process, which also includes an extensive round of “testing” on a diverse group of friends. “I’m open to other things,” she divulges of the prospect of including a makeup brand in the mix going forward—and maybe some additional skincare lines to keep the neighborhood’s increasingly expanding consumer base excited. “They’re building four apartment buildings around the store right now that will accommodate four thousand people,” she points out—at least some of whom, we imagine, will be excited to find an organic, multipurpose skin balm with cold-pressed plant oils, mango butter, and chia-seed extracts just a few doors down.

Mociun, 224 Wythe Ave., NYC, (718) 387-3731.

Photo: Courtesy of Mociun

Aesop: The Fresh Maker

-------

Aesop has made something of a habit out of exploring all the meanings of the traditional term “personal care product.” The Australian brand that continues to gain ground on U.S. soil—after an impressive run of New York store openings over the past few years, in Nolita and Union Square, Aesop opened two more Manhattan outposts, in Soho and the Upper East Side, this month, not to mention a West Coast location in San Francisco—has expanded its reach to include not just expertly formulated aromatic haircare and skincare offerings but a well-received deodorant and even a delicate fabric wash, which it released in collaboration with A.P.C. Next comes even more uncharted territory for your average beauty brand: a mouthwash. This is no ordinary mouthwash, of course: the large, rectangular, amber glass bottle contains zero alcohol, so it doesn’t leave behind a burning sensation like other breath fresheners can. Instead, Aesop has blended known antibacterial botanical elixirs—like spearmint leaf, anise seed, clove, and tea-tree leaf oils—with glycerin to leave behind a hydrated, fresh feeling. The effect is almost digestif-like, for the Sambuca drinkers among you—which is to say, it makes the mouth-washing experience an entirely pleasurable one.

Photo: Courtesy of Aesop

Marimekko Hearts Aesop; Gwyneth’s “Elimination Diet” Secrets, Revealed; And More…

-------

Finnish design giant Marimekko and Australian apothecary brand Aesop have teamed up on a new skincare line dedicated to Finnish sauna culture. The two-piece range that launches in April will also boast one of Marimekko’s signature prints—as if it needed any help in the way of desirability. [WWD]

More details are emerging about Gwyneth Paltrow’s highly anticipated second cookbook, “It’s All Good: Delicious, Easy, Recipes That Will Make You Look Good and Feel Great.” Set for release on April 2, the tome reportedly comprises a collection of 185 “restorative” dishes of the sugar-free, non-dairy, vegetarian, wheat-free, and non-alcoholic variety that are based on a restrictive “elimination diet” that Paltrow claims helped her lose weight and feel more energetic. Mmmm. [NYDN]

For its latest movie-inspired range of nail lacquers, OPI is getting behind this year’s Oz the Great and Powerful in a big way with seven polishes inspired by the fantastical film. [InStyle]

Move over, Michelle Phan. There’s a whole new crop of beauty vloggers (video bloggers for the neophytes among you) making waves on the world-wide Web. [L.A.Times]

“For special occasions, practice your makeup one day before so you are not stressed.” So says Salma Hayek (and so we shall abide). [Glamour]

Photo: Carlos Alvarez/ Getty Images