17 posts tagged "Aesop"
This time of year, the term “holiday kit” gets thrown around with gusto. For easier gifting purposes, best-selling lipsticks, lip glosses, mascaras, smoky-eye palettes, et al. are shrunken down and dressed up with festive, typically limited-edition packaging—all of which is well and good; who doesn’t love more beauty for your buck? If you’re picky about your products like us, though, it’s rare to find kits that are perfectly customized to your personal preferences, which is why we typically like to build our own beauty boxes—or put the job in the hands of a brand we trust, like Aesop. Next month, the Australian apothecary range will launch An Aesop Aviary, six different sets of well-curated skin and hair favorites inside individual cases each bearing a gorgeous illustration of a rare or endangered bird. “The significance of birds lies in what they symbolize: freedom from constraints of all kinds, including rigid ideas of beauty,” the brand maintains, which means these aren’t your average product pairings. While Quill, with its Pied Raven drawing, is a parsley-seed lover’s dream, boasting the antioxidant-rich line’s facial cleanser, toner, cleansing masque, and serum, and the Tahiti Sandpiper-fronted Flight contains a highly efficacious hand and body care assortment in the form of Aesop’s Geranium Leaf Body Cleanser, Rind Concentrate Body Balm, and Resurrection Rinse-Free Hand Wash, options like Soar feature boy bathroom essentials—its Coriander Seed Body Cleanser, Classic Shampoo, and Moroccan Neroli Post-Shave Lotion, specifically—encased by the teal-hued etching of the Hawaiian Kioea. Talk about a no-brainer for the hard-to-shop-for man in your life.
An Aesop Aviary, from $60, available beginning November 15 at www.aesop.com.
Australian-born, Amsterdam-based Lucy McRae is a unique fixture in the art world, to say the least. The classically trained ballerina is an interior designer and architect-turned-fashion designer and probes expert (that’s right; McRae’s varied career includes a stint at Phillips Design, where she helped develop wearable technologies equipped with emotional sensors). These days, she’s better known as a “Body Architect,” a designation that allows her to work in a range of artistic mediums, often reshaping the human silhouette to create provocative imagery. For her latest project, McRae has teamed up with a somewhat unlikely collaborator: Aesop. The well-loved Australian apothecary brand has shared the resulting video with us here. Morphe, a vignette that loosely stars its new haircare range, is more generally an avant-garde commentary on McRae’s expertise in using technology and science to transform the body in various ways. Be forewarned: Something about it is reminiscent of Pedro Almódovar’s The Skin I Live In, the Antonio Banderas-fronted film that may or may not have given us nightmares for a full week after we saw it last year. Much like the movie, however, you can’t help but watch intently, despite being mildly disturbed.
Nail color expansion is the name of the game these days as brands big and small clamor to launch new lacquer shades to keep up with increasing consumer demand. But hair is turning out to be an equally exciting category in which new, er, growth seems to be at a high. Aesop is the latest company to capitalize on beauty fiends’ collective love for locks with a range of six shampoos and four conditioners. The Australian apothecary line’s Black Label builds on a strong foundation of low-foamimg favorites that have been essential to its offerings since it launched in 1987 (if you haven’t tried Aesop’s aromatic Rose Hair and Scalp Moisturizing Masque, there’s no better time than the present). The new collection merely serves to enhance an already strong position in the business of beautiful hair. Cleansers include the über-gentle Classic Shampoo, hydrating Nurturing Shampoo, density-boosting Volumising Shampoo, sulphate-free Colour Protection Shampoo, mild Calming Shampoo, and balancing Equalising Shampoo, all of which are formulated with delectable blends of active botanicals and meant to be gently massaged into the roots, rather than raked through the lengths, on an as-needed basis, rather than daily, so the scalp’s natural oils can restore hair follicles without being stripped of essential moisture. Coordinating creamy rinses include the shine-enhancing Classic Conditioner, reparative Nurturing Conditioner, sulphate-free Colour Protecting Conditioner, and Volumising Conditioner, which can be easily mixed or matched to the shampoo of your choice. The term “wash and wear” just got a whole lot more fun.
There are a slew of beauty openings headed for New York this month. Benefit Cosmetics’ Manhattan flagship and Sephora’s new Meatpacking location are still a few weeks away (more on those in a bit). But Aesop’s 232 Elizabeth Street “pod,” as the small concept store is endearingly referred to, is officially open for business, and it’s a great sign of what’s to come later this fall from the company’s larger sister stores on University Place and Bleecker Street. With walls comprising 400,000 hand-torn pages of The New York Times, Aesop’s 41st standalone destination features all of the line’s fixtures. Its Parsley Seed facial collection is conveniently located next to the Classic range, which is right alongside haircare while perfume and specialty offerings—like its aluminum-free deodorant and Aesop Animal pet wash—adorn the opposite wall. Then there’s the gigantic farm sink where employees can physically demonstrate the efficacy of each product, like the brand-spankin’ new Parsley Seed Facial Cleanser, which uses lactic acid to gently exfoliate. The Nolita outpost will also host the debut of the New York Kit, a limited-edition travel-size case with miniature versions of Parsley Seed favorites. The shop is a hop, skip, and a jump from where Rag & Bone presents, so if you need to stock up on your Rinse Free Hand Wash post-show, it’s well worth a visit. There’s some good news for those of you who live outside the city, too: Starting September 12, Aesop will officially launch its U.S. e-commerce site.
Aesop Nolita, 232 Elizabeth Street, N.Y.C.; +1 877 60 AESOP.