17 posts tagged "Aesop"
Last fall, Aesop general manager and president for the Americas Giovanni Lepori, told us that the Australian company had plans to re-emphasize its presence in the US after a bit of a “de-emphasis” over the past couple of years. True to his word, the apothecary-style skin, hair, and body care line has done just that—and then some. There are two New York store openings planned for August, one on Elizabeth Street and another on University Place, to be followed by a Bleecker Street flagship later this year. In the meantime, Aesop has set up a pop-up shop in Grand Central terminal’s Graybar Passageway. “The idea was really a handshake,” Lepori told us yesterday when we stopped by the transportation hub to check out the kiosk designed by Jeremy Barbour and made out of 3,000 recycled copies of the New York Times (the Elizabeth Street space will use a reported 1,400 editions of the paper). “This is our introduction to the American customer,” Lepori continued.
On offer at the stand, which will be functional through September and possibly longer, are best-sellers like Aesop’s Resurrection Aromatique Hand Balm, new releases like its Geranium Leaf Body Scrub, and a special, charitable edition of its Jet-Set Kit made in collaboration with the Dia Art Foundation. “It’s only sold here,” Lepori explained of the travel-friendly case that includes miniature bottles of the Gentle Scalp Cleansing Shampoo, Revitalizing Hair Sealing Conditioner, Geranium Leaf Body Cleanser, and Rind Concentrate Body Balm. Also yours with purchase: two tickets to Dia Beacon, the foundation’s gorgeous museum in upstate New York which happens to be a simple train ride away on Metro North. To further add to its local cool cred, Aesop is now stocking its Resurrection Hand Wash in bathrooms at Isa, downtown restaurant impresario Taavo Somer’s new outpost in Williamsburg, as well as Somer’s other hot spots, including Freeman’s Sporting Club and Peels. All aboard.
With a long weekend’s worth of sun, sunscreen, and sand awaiting many of you in T-minus two days, there’s one thing we’d like to recommend for the beach bag you’re presumably already packing (even if only in your mind): body scrub. Regular body washes aren’t always strong enough to sufficiently dissolve the residue super-powered SPFs leave behind, so scrubs come in handy to get your skin squeaky clean and ready for whatever after-sun lotions you’ve brought along for the ride. Conveniently enough, our favorite Aussie skincare line has added a body scrub to its well-loved Geranium Leaf range—a first for the brand, which has shockingly remained scrub-free until now. Boasting not one but two grades of milled pumice and micronized bamboo stem for a mild abrasion, Aesop’s version also contains mandarin and bergamot oils to further purify skin as dull surface cells are washed away to reveal more radiant arms and legs. For those of you opting to go faux with your bronze this weekend, remember: A pre-self-tanner sloughing will do wonders for any lingering streaking concerns.
It just got easier to get your hands on Santa Maria Novella’s storied bath and body products. The thirteenth-century Florentine brand’s U.S. distributor, Lafco, will open a fifth free-standing store for the brand this May in Maryland, with its eyes on Denver and Toronto for continued growth. [WWD]
Aesop is also expounding on its U.S. expansion. The Aussie skincare favorite has revealed that it will open four, not three, New York stores by Christmas, including a kiosk in Grand Central station, standalone storefronts in Greenwich Village and Nolita (as previously reported), and a Bleecker Street flagship, if everything goes according to plan. [Racked]
After a whirlwind weekend of outfit changes and café hopping in Paris, Jay-Z and Beyoncé are headed back to the states. Bey’s in-flight beauty look? A middle-parted low-laying bun and a bright red lip—L’Oréal Infallible, presumably. It’s just like her commercial says: When she has to be on, there’s only one lipstick she trusts to stay on…through an eight-hour flight and then some. [Just Jared]
Pucker up for Morphine Lips—a new balm that contains 4 percent benzocaine to numb your lips into a permanent pout. The brand tried a 12 percent formulation at first, but it reportedly “numbed your whole face.” Not cute. [Fashionista]
Remember last fall, when we told you that Aesop was opening its first U.S. flagship and that while the exact location was still up in the air, it was definitely “going to be downtown”? Well, turns out the brand’s chosen neighborhood south of 14th Street is—drum roll, please—Nolita. New signs announcing the store’s arrival at 232 Elizabeth Street, across the street from Steven Alan, have just gone up. The location is fitting; devotees of the Aussie skincare brand are likely familiar with its recent collaborations with Soho neighbor A.P.C., the French brand that also happens to line the racks at Steven Alan. As for where the other two stand-alone storefronts Aesop has announced for New York will be, mum’s the word, although we wouldn’t be surprised if Brooklyn got its very own outpost stocked with Aesop’s Parsley Seed skincare collection, among other hair and body care favorites. Fort Greene is really just a hop, skip, and a jump across the East River. [Racked]
As 2010 draws to a close, Aesop is making some serious strides to be a major player in the U.S. market next year. After a brief hiatus on American shores, the much-loved Australian skin, hair, and bodycare company—known for its apothecary-style packaging and its pared down yet highly effective natural essential oil-based formulas—just teamed up with A.P.C for another round of cross-promotional merchandising. This month, four of its latest releases finally debut stateside.
“We didn’t exit the market [here]; we just de-emphasized it in the U.S. because it was hard to manage from Australia,” Giovanni Lepori, Aesop’s general manager and president for the Americas, explains. After going to great lengths to swipe a number of travel-sized Aesop amenities from the Park Hyatt in Tokyo on a recent trip to Japan (the brand is stocked there as well as other luxury properties across Europe and Asia), we’re happy to have them back a little closer to home. Newcomers like its Perfect Facial Hydrating Cream, which blends incredibly emollient jojoba, rosehip, and shea butter oils together yet somehow manages to impart a non-greasy, matte finish, and its Parsley Seed Cleansing Oil, the perfect wintertime face wash that removes makeup and grease without stripping skin of its moisture, have just rolled out to Barneys, where they will be joined by a Deodorant and the refreshing B & Tea Balancing Toner. Well-edited boutiques like Modern Anthology in Brooklyn’s DUMBO neighborhood and Freemans Sporting Club will also stock selections from the line, although Lepori intends on keeping distribution limited. “People like that they can’t find it everywhere,” he admits.
There will be one more place you can get the collection in its entirety, though: After much location scouting, a freestanding Aesop store will open in New York come spring. “It’s definitely going to be downtown,” Lepori told us, hinting at the West Village, Soho, or Nolita for the flagship, which should be something to behold considering the brand goes to great lengths to ensure that each of its stores is different while embodying the same overall ethos. Fingers crossed Australian architect and Aesop favorite Rodney Eggleston also makes the trip; Eggleston recently completed work on a Singapore outpost of the retailer that includes a ceiling covered with about 30 kilometers of coconut husk, which follows his “glass bottle ceiling” triumph in Adelaide and the cardboard pop-up shop he executed for the company in Melbourne.