We’re personally advocating for fall’s nude nail, but there are certain lacquer labels that will always appeal to our innate desire for colorful statement-making. Illamasqua, which burst onto the scene three years ago with polishes in the purest shades of neon (its Radium, a lime green shimmer, skirted the line between too-chartreuse-to-wear and exactly on [...]

Since its launch stateside in 2009, Illamasqua has made a name for itself as the go-to brand for off-the-wall makeup, whether you’re in the market for a real-deal white foundation or a matte-black lipstick. There are, of course, more wearable offerings scattered somewhere in between (creative director Alex Box’s signature Box Red Lipstick is a [...]

Seeing as how Alex Box has already proved that her face-painting skills will not be confined to two dimensions, the makeup artist’s avant-garde experiment backstage at Gareth Pugh seemed perfectly par for the course. “Religious iconography” is how Box described the inspiration for the gold and blue laser-cut eye patches that she made for the [...]

Makeup artist Alex Box is a bit of an anomaly. Equal parts face painter and fine artist (Box holds a degree from the Chelsea College of Art & Design), she’s often called upon to make models look otherworldly, creepy, and almost inhuman—anything but pretty. Whether she’s working with prosthetics, stencils, plain pigment and brushes, [...]

To match the effortless cool of Anne Valérie Hash’s love-inspired Spring collection in Paris yesterday, makeup artist Alex Box played up the “cosmetic” angle of the collection, complementing the sensibility and muted natural tones of the fabrics with similar shades of makeup. “It’s just stripped-back color, very sheer, cool, and effortless,” she said, which meant [...]

We’re sorry to see August go. No more weekends down the Jersey Shore or weeklong jaunts to Chicago by way of Japan (don’t ask) until next year. In case you were OOO more than we were, here’s a look back at the month that was, complete with breaking backstage beauty news (T minus 12 days [...]

The fact that makeup artist Alex Box has an affinity for all things freakish and otherworldly is not news to anyone familiar with either her handiwork backstage at Gareth Pugh or her brand Illamasqua. So the 12 characters she’s dreamt up for the U.K.-based company’s fall ad campaign shouldn’t shock you too much. They should, [...]

As the creative director behind Illamasqua and Gareth Pugh’s go-to makeup artist, Alex Box isn’t really known for her way with the “natural look.” Case in point: For Pugh’s Spring presentation, Box sent ashen gray faces onto the runway, with red eyes for that extra touch of creepy. Her unique ability to turn cosmetics [...]

To properly achieve the much discussed dawn-of-the-dead look backstage at his Spring show yesterday, Gareth Pugh needed more than just sleep-deprived models and some well-placed soot. So he called on Alex Box, a frequent Pugh collaborator and the co-creator of our favorite goth makeup line, Illamasqua. Box had pieces of black and white mirrored plastic [...]

Seeing as how we were one of the first stateside news outlets to cover Illamasqua’s exclusive launch at Selfridges last fall, we’ve been waiting for this day to come for quite some time—nine months, to be exact. Beginning July 21, the cosmetics line created by makeup artist Alex Box (she of Gareth Pugh backstage beauty [...]