As the creative director behind Illamasqua and Gareth Pugh’s go-to makeup artist, Alex Box isn’t really known for her way with the “natural look.” Case in point: For Pugh’s Spring presentation, Box sent ashen gray faces onto the runway, with red eyes for that extra touch of creepy. Her unique ability to turn cosmetics [...]

To properly achieve the much discussed dawn-of-the-dead look backstage at his Spring show yesterday, Gareth Pugh needed more than just sleep-deprived models and some well-placed soot. So he called on Alex Box, a frequent Pugh collaborator and the co-creator of our favorite goth makeup line, Illamasqua. Box had pieces of black and white mirrored plastic [...]

Seeing as how we were one of the first stateside news outlets to cover Illamasqua’s exclusive launch at Selfridges last fall, we’ve been waiting for this day to come for quite some time—nine months, to be exact. Beginning July 21, the cosmetics line created by makeup artist Alex Box (she of Gareth Pugh backstage beauty [...]

When black lipstick-clad models walked down YSL’s Fall runway last February, the fashion and beauty pack took momentary pause. Initial sentiments of “goth? really?” were quickly followed by “what is that lipstick and when/where can I buy it?!” Opaque pigments and sheer glosses in varying shades of the macabre went into production shortly thereafter, echoing [...]

If you were among the lucky few who scored front-row seats to Gareth Pugh’s debut performance at Paris fashion week on Saturday, you probably noticed that the models sported very intense, winged black lashes. A second glance may have revealed something else entirely about their eye makeup, though—a white, almost reflective surface catching the light. [...]