15 posts tagged "Alex Box"
Alex Box, creative director of Illamasqua and go-to makeup guru for designers like Gareth Pugh, believes in taking things that are feared (and often viewed as ugly) in nature and making them beautiful. She’s done it with snails—a silver one can be found creeping along the side of the brand’s fragrance, appropriately dubbed Freak—and now she’s doing the same for bats. Do they look like rats with leathery wings? Absolutely. But these creatures of the night have something intrinsically glamorous about them (obviously Giles Deacon saw their potential for Spring 2014). Box was so inspired that she created a set of false lashes that mimic the mammal in flight. Now, just in time for Halloween, they are available in tandem with a matte black glitter polish called Swarm. Treat your tips to the top coat, then batter up.
Illamasqua Bat Lash Duo, $22; www.sephora.com.
Master of maquillage and creative director of British beauty brand Illamasqua, Alex Box, doesn’t play it safe. And she doesn’t do beige, as she’s told Style.com on numerous occasions. The new counter at Bloomingdale’s in New York City boasts the full range of cosmetics that other retailers are wary to stock on their shelves (like slime-green gloss and tubes upon tubes of chemical pastels à la Prabal Gurung Spring 2014), because even this 153-year-old department store realizes that beauty isn’t about being buttoned up, it’s about letting your inner freak flag fly. And while a lip color the shade of Kermit the Frog isn’t for everyone, why not take a slightly more conventional risk? The pro’s advice:
“You should try to look at yourself as you did when you were a child and be playful and excited about makeup. I always find it amazing that people can commit to a tattoo, but they won’t try a red lip.”
To catch Box in action, sit in on her pro class and pick up a few techniques tomorrow at 5:00 p.m. at Bloomingdale’s Soho.
There was a lot going on backstage at Gareth Pugh‘s Spring show. After walking through the incense and smoke-filled venue, we arrived to find makeup artist Alex Box cooing over her nine-week-old baby. “He likes the attention,” she said of Marlo Ray, who was getting plenty of it from models like Nadja Bender, who came over to marvel at Box’s beautiful little boy. “It’s the best thing I’ve ever done. I feel I’ve been melted and someone’s poured me back into me,” the proud mother effused. No wonder there was a noted change in the beauty look here.
“I thought I’d do something for people to wear for a change,” the woman responsible for Pugh’s Spring 2010 gray-tinged, “goddesses from the grave” faces and Spring 2012′s plastic-film eyebrow moment deadpanned. The molten red “structural, but felt” lids courtesy of a blend of MAC Eyeshadows in Coppering, Cranberry, All That Glitters, Honey Lust, and Basic Red that was given definition with a line of its Lip Pencil in Cherry along the inner rims may not count as “wearable” for some people, nor will the drip of special-effect liquid tears Box added right before girls went out onto the runway for an “emotional” element likely find its way into many people’s daily routines. But this might be as close as we’re going to get with Pugh and Box—the latter of whom’s red lip, a combination of MAC Lip Pencil in Auburn and its Lipmix in Red, ranks right up there with some of the most impressive mouths we’ve seen this season.
But that’s not all we have to report. In a season that’s been filled with nude nails and less successful nail art moments, Marian Newman managed to turn out one of the coolest polish protocols we’ve seen. You asked for it on Instagram, so without further adieu, the method behind Newman’s “blood and tears” manicure madness: Start with a thick “blob” of MAC Nail Lacquer in Rogue Marie at the cuticle line and paint a quarter of the way up the base of the nail. Then add its crimson varnish in Shirelle toward the top, blending the two colors with upward brushstrokes for an ombré effect. Top with a glossy coat of MAC’s Overlacquer and congratulate yourself on pulling off our favorite nail moment yet.
We’re personally advocating for fall’s nude nail, but there are certain lacquer labels that will always appeal to our innate desire for colorful statement-making. Illamasqua, which burst onto the scene three years ago with polishes in the purest shades of neon (its Radium, a lime green shimmer, skirted the line between too-chartreuse-to-wear and exactly on point) and not one but two shades of black, is just such a brand. We wait for each season’s offering with fingers crossed, hoping for something new and noteworthy to slick onto our tips. Illamasqua color creator Alex Box didn’t disappoint this month, releasing her Theatre of the Nameless collection—which includes four opulent varnishes with limited-edition rubberized black caps—in homage to those dens of iniquity in 1920′s Berlin where exotic dancers and anarchists rubbed elbows. Kink is a satin-finish dark jade that has a muted quality unlike the line’s previously released hunter green shade, Rampage; Vice is a dark magenta-cum-cerise; Faux Pas is a dusty, creamy lilac; and Taint is a taupey-brown, which could double as a fantastic rich nude for those of you hoping to keep it neutral.
Since its launch stateside in 2009, Illamasqua has made a name for itself as the go-to brand for off-the-wall makeup, whether you’re in the market for a real-deal white foundation or a matte-black lipstick. There are, of course, more wearable offerings scattered somewhere in between (creative director Alex Box’s signature Box Red Lipstick is a real winner, as are her lip glosses and illuminators), but that’s beside the point. “If you hit the mark with everyone, you’re beige,” Box joked of the company’s off-kilter appeal when we caught up with her a few months ago to preview her spring launch, Toxic Nature, which debuts in April. The range features a predictable assemblage of crazy fun and classically beautiful colors in one pretty package with standouts that include mint green and lavender multipurpose Cream Pigments as well as a new shade of Box’s popular Precision Ink Gel Liner in Glister, a glimmering nude. (“It will revolutionize people’s makeup bags,” Box divulged of the corrector, highlighter, eyeliner, and lip liner in one that also happens to be the perfect tool with which to draw “cyber freckles”—a.k.a. faux sun spots à la the Chloé Fall show—as she demonstrated on our own visage). Our favorite piece of the puzzle, though, is the nail varnishes, which include four new shades packaged with the pre-existing Gamma, a neon orange. As we ease into Fall’s idea of embracing statement-making neutral lacquers over the more garish bold and fluorescent hues that have dominated the nail market of late, Purity, an opaque peach, is really calling to us. A thin line of the shimmering acid lime, Radium, across the tips should help ease the transition.