When Studio Beautymix at Fred Segal went digital earlier this year, bringing its well-edited stash of cosmetics, skincare, and fragrance to the Internet masses, beauty junkies living outside the Santa Monica area rejoiced. But founder Robin Coe-Hutshing and newly named CEO Nicole Ostoya weren’t content to stop at e-commerce. Tired of what they’ve termed “plasticized [...]

To promote its new Film Noir Fall Collection, Sephora just premiered a Hitchcock-style black-and-white short on YouTube. Cherchez La Femme (click above to watch) follows a detective on his quest to solve “a beauty crime of a particularly heinous nature,” i.e. the theft of Sephora’s entire fall makeup collection. Kitschy, yes but definitely enough to [...]