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July 22 2014

styledotcom Is activewear as ready-to-wear really so revolutionary? Norma Kamali's been doing it since the '80s. stylem.ag/1o1xLOi

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2 posts tagged "Amala"

Inca Inchi Your Way To Better Skin

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INCA INCHI (inkuh inchee) / n. / 1. Scientific name Plukenetia volubilis, a perennial plant native to the Amazonian rain forest; / n. / 2. / A serrated, star-shaped fruit with seeds that resemble almonds; / n. / 3. / An oil rich in protein, omega fatty acids, iodine, and vitamin A, with superfood accreditation; / n. / 4. / A mild, nutty-flavored cooking aid; / n. / 5. / An essential fatty acid-rich elixir that, when applied topically, effectively fights free radical damage, e.g., “Add flavor to a salad and help protect the skin from oxidative stress with Inca Inchi.”

Try it: Amala Rejuvenate Advanced Firming Complex with Inca Inchi extract, $248, at www.amalabeauty.com.

Photo: Courtesy of Amala

Out of Africa

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The organic treatment line Amala goes the extra mile to nurture a variety of skin conditions the all-natural way. Its latest collection, Soothe, takes aim at hypersensitive, highly reactive skin types by tapping into Africa flora. As founder Ute Leube explains, “the continent is a rich source of plants that are forced to protect themselves from extreme climate conditions and lengthy periods without rain, so it made sense to start there to source ingredients.” The result is a unique trio of essentials—all of which are formulated with organic desert fig seed oil to calm inflammation, plus a host of other targeted add-ons. The Soothing Cream Cleanser is boosted with nopal leaf, a resilient extract from the pads of the prickly pear cactus that moisturizes and defends against histamine-triggered reactions, while the Soothing Moisture Cream improves skin’s elasticity with a blend of fermented red tea (three times higher in antioxidants than traditional red tea) and wild-crafted baobab seeds. Lastly, the Soothing Lip Salve contains organic marula seeds, derived from a mango-like fruit grown in Swaziland that’s prized for its ability to heal chapped skin. Giving back to the community is also part of Amala’s mission, so part of the brand’s profits support farms in global fair-trade networks, and an additional ten percent of the proceeds from the Soothe collection will be donated to CancerCare, in support of breast cancer initiatives, from now until December.