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April 21 2014

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2 posts tagged "Amber"

Du Juan Does Beauty For The People

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While it has become a bona fide trend for big-name catwalkers—Amber Valletta, Jessica Stam, Coco Rocha, et al.—to lend their names and hands to fashion labels these days, Du Juan is daring to be different. The Chinese-born ballerina-turned-supermodel has allied herself with Yue-Sai Cosmetics to bring a two-piece beauty range to the market, just in time for the holidays. The Shooting Star collection, which includes a 24K Gold Face & Body Sparkle and an Eye Shadow Quad, is an homage of sorts to the magic that can happen in the makeup artist’s chair. In fact, the idea for the Face & Body Sparkle came from a shoot Du Juan recently did in Paris where photographer Camilla Akrans sprinkled flecks of gold onto her face for a shimmer effect. It’s branded as her “gift to Chinese women,” but American beauty junkies could potentially benefit from the present, too; there is talk about bringing the limited-edition series stateside next year.

Photo: Courtesy of Yue-Sai Cosmetics

Prada Parfum, On The Silver Screen

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If you missed the debut of Miuccia Prada’s Fallen Shadows, the animated short film she created with director James Lima that screened at the Prada store during fashion week in September, all is not lost. The designer has facilitated a spin-off starring Amber, the first Prada fragrance for women, that will show before and after feature-length films in 300 Italian cinemas through December 31. (For those of you who aren’t Christmasing in Tuscany this year, a tie-in print advertising campaign based on images from the film will be running concurrently in U.S.- and U.K.-based magazines and newspapers.) A media-spanning marketing tool that’s intended to express the brand’s connections to the world of film—and sell some perfume along the way—the new, shorter short is based on a single frame from the original film, depicting the brand’s iconic atomizer bottle. From this, Prada and Lima created a screenplay for the advertisement, which illustrates how the shadow protagonist drenches herself in the fragrance, and in so doing, changes color from black to pink before fading out into the lace pattern of Fall collection fame. To watch the clip, choose the “Perfume” spin-off from the Fallen Shadows tab in the “Projects” section on www.prada.com.

Photo: Courtesy of Prada Fragrances