1 posts tagged "Aqua Rouge Lipstick"
All right, America. After a whirlwind global tour that has taken her from Israel to Istanbul with stops in Rome, Barcelona, Berlin, and Paris shorty thereafter, Madonna is wrapping up the far-reaching, European leg of her MDNA tour and is looking to make landfall in the U.S. of A at the end of the month (there will be a few stops in Philadelphia and Canada before the Material Girl finally touches down in New York on September 6). And while there are some reliable constants seasoned Madonna showgoers can expect from the superstar’s latest heart-pumping performance piece—expert choreography and mind-boggling costumes, to start—there is one brand-new feature ticket-holders have to look forward to: a red lip. “I tried doing a red lip once,” Madge’s trusted makeup artist Gina Brooke admits. “But in the middle of a quick change, they ripped off her boot at the same time as I was doing her lip and it went like this,” Brooke recalls, motioning across her cheek. “It was a nightmare”—and it has kept Madonna’s onstage makeup an eyeliner-only affair ever since.
Until, that is, Brooke caught wind of a new lipstick innovation from Make Up For Ever. Debuting at Sephora this September, its new Aqua Rouge is a lip-saver modeled after the brand’s successful Aqua Cream franchise. A double-sided wand, the pout perfector offers a supersaturated pigment that applies like a stain on one end and a glistening gloss on the other for a lacquered effect that is waterproof, smudge-proof—and even boot-to-the-face proof. There are 12 shades in all, including one that Brooke custom-created for the MDNA tour. Here, after a month of grueling rehearsals followed by two months on the road, Brooke talks to Style.com about pre-show prep, why creams always trump powders, and what it’s like working for “the most detail-oriented person you’ll ever meet in your life.”
So take me back a few months. How does the creative process for one of these mega global tours usually start?
I start about four weeks before the tour. [Madonna] is in rehearsal for months before that, but I work with [stylist] Arianne Phillips, who will send me the sketches and the concepts of the show, and then from there I’ll start thinking about what we’re going to do with the makeup. Then I’ll create storyboards, show [Madonna], and then she ultimately knows what she wants. I’ll bring some ideas to her and then she puts her own twist on it.
Where do you typically take inspiration from for your storyboards?
I have a huge collection of art books. I have files. When I’m not working, my assistant and I make copies of everything in the art books, and we put them in binders, so when it’s time to do an editorial spread or something like that I pull it out. It’s easier to make storyboards that way. A friend of mine got me this Melvin Sokolsky [photography] book—it’s amazing. You have to wear white gloves to open it! It’s just beautiful and it’s all his work from the fifties and sixties. You know, Madonna loves her eyes. She likes that fifties, sixties look and I love the sixties, so combining the two seems to work. I always focus on her eyes, but for this particular tour we’re really focusing on the lips.
What caused the shift in focus?
Just to change it up. Because, you know, she’s always been very much about her eyeliner. She’ll never go on stage without a really strong line to her eye. But I just wanted to create something that’s more shocking. Her skin is really creamy and beautiful, so we wanted to make something like a strong red and I was searching, and searching, and searching for a color, but I couldn’t find a color that was bright enough to really stand out on stage, and I heard that Make Up For Ever was doing this Aqua line. I wanted a really, really blue red that’s shocking, and I wanted it to be waterproof and not move. Because I would say out of all the tours this is the most strenuous tour.