3 posts tagged "Art of Hair"
The 64th annual Cannes Film Festival is officially under way and day one is already shaping up to be a good one for celebrity beauty sightings, much to the enjoyment of the throngs of spectators camped out in front of the Hotel Martinez. Salma Hayek delighted crowds in a décolleté-bearing Gucci dress this morning to promote Puss in Boots with Antonio Banderas, and Woody Allen was out and about with Owen Wilson and Rachel McAdams, the co-stars of his flick Midnight in Paris. McAdams was sporting a new, Riviera-friendly hair look for the occasion, complete with chunky highlights of the platinum and honey variety and extra-long, blunt-cut fringe. Color us excited for the rest of the week’s events. You too?
“Almost Twiggylike but with a boyish feel” is how hairstylist Guido Palau described the sleek, swooping chignons he constructed at Alberta Ferretti yesterday. Prepping hair with Redken’s Velvet Gelatine 07 Cushioning Blow-Dry Gel, Palau carved out deep side parts and coated sections in Redken’s Quick Dry 18 Instant Finishing Spray before softly teasing to create “Bardot-like” height and texture in the back. His next move was to pull models’ manes into low-lying ponytails, which he twisted into buns and secured with bobby pins to hold. A good helping of Redken’s forthcoming Shine Flash 02 Glistening Mist slathered onto the surface of the style provided that expertly molded, shiny effect.
The Queen of Carnaby Street was also well represented in Lucia Pieroni’s sixties makeup, which featured one of the era’s lasting beauty trends, spider lashes—which, it should be noted, seem poised for a resurgence for Fall 2011. (They’ve already been spotted this week at Gucci.) Leaving skin bare, save for a dusting of MAC Prep + Prime Finishing Powder and its Select Moisturecover Concealer where needed, Pieroni applied its Sculpt & Shape Powder in Sculpt along cheekbones for a highlighted sheen. Eyes were treated to a slick of MAC Paintpot in Groundwork, a dark taupe, for an exaggerated natural look, which Pieroni amped up using MAC Eyeliner in Coffee along the outer corners of both lash lines and multiple swipes of its Zoom Lash Mascara on both top and bottom lashes. To finish the look, Pieroni painted lips a shade of creamy nude/pink using MAC Lipstick in Snob. It was simple, subtle, yet somehow totally affecting—and ripe for at-home duplication.
As we reported yesterday, Shu Uemura, the famed makeup and skincare brand, is exiting the U.S. market. Let it be known, however, that its coiffure counterpart, Art of Hair, is here to stay. “The haircare arm of the brand is alive and well,” Maeve Coburn, general manager/vice president of Prestige Professional Brands at L’Oréal USA, assured us in an exclusive interview this morning. Launched in 2007 specifically for the U.S. market, the high-end line of shampoos, conditioners, and professional-grade styling aids has experienced double-digit growth in the last year—despite impressively high price points and the worst economy we’ve seen in decades. This figure, as well as a unique distribution channel, is likely what saved it on Monday when the ax came down on the makeup collection, which will now only be available online. “We launched haircare to be separate from cosmetics. We didn’t launch in department stores,” Coburn explained, pointing out that Art of Hair is sold exclusively in fine salons.”There’s a very solid future here because you have the stylist. That’s the big difference—that relationship and that education between the brand, the stylist, and the consumer.” And that connection apparently runs deep. Sally Hershberger, Serge Normant, and John Frieda are just a few of the big names who have welcomed Art of Hair into their salons as the only brand to complement their own eponymous lines. What’s the big draw? Rare precious ingredients, quality formulas, and positive results, according to Coburn, who watched the brand’s Essence Absolue—a $65 camellia oil-based shine enhancer that doesn’t weigh hair down—sell out three times over after launching last fall. “We don’t really need makeup,” Coburn said defiantly when we asked her if she thought consumers’ brand recognition for the hair products relied on cosmetics best-sellers like Shu Uemura’s cleansing oils, its false eyelashes, and makeup standouts like its Nobara Cream Cover Stick. “Art of Hair comes to life in the hands of the hair dressers,” added Shane Wolf, vice president of marketing. “They love the romantic stories about Mr. Uemura, the Japanese master of beauty. It’s something that inspires them, which comes through to their clients.” Up next for the brand is a venture into the challenging world of mousse with two new volume and wave enhancers hitting its salon network this month. We’ll take any Shu Uemura we can still get.