8 posts tagged "Aveeno"
Jennifer Aniston is racking up the beauty contracts of late. The new face of the haircare brand Living Proof has just signed on to collaborate with Aveeno on its skincare offerings. Who needs acting? [E!]
Speaking of racking up the contracts, since her breakout Fall 2012 season (and her cover turn for Style.com/Print), Cara Delevingne has been scoring face time for brands such as Burberry, DKNY—and YSL Beauté? If her tweets are to be believed, the Brit beauty may be the new face of the brand’s beloved cosmetics range. [Grazia]
Silver Linings Playbook star, and People magazine’s Sexiest Man Alive, Bradley Cooper has a relatively unsexy confession to make: “I permed my hair,” he revealed at a BAFTA event this week. Luckily, it’s just for a movie. [Daily Mail]
Gwyneth Paltrow’s beauty expansion with her lifestyle Web site GOOP is picking up steam. Her latest GOOP Collection collaborator is Florida-based holistic-skincare guru Tammy Fender. [GOOP]
Among the drugstore beauty giants, Aveeno’s name has become synonymous with supremely gentle skincare. Its products are constantly name-checked by dermatologists, editors, and even those like, say, my mother, who seek the counsel of neither, for their forgiving nature. As of this month, Aveeno is extending its reach upward. Its new Pure Renewal collection refocuses the brand’s simple, natural-minded philosophy on haircare. Seaweed extract is the star ingredient in the shampoo and conditioner, both of which are designed (much like the skincare products) to soften and cleanse while simultaneously replacing the hair’s moisture levels. That they are also free of sulfates, parabens, and synthetic dyes makes them a boon for those who regularly dye, cleansing without stripping their bottle-born hues. All in all, ideal choices for anyone who likes to give their hair the same TLC they give their complexion.
$6.50 each, at drugstores.
The forecast for Memorial Day weekend here in New York was pretty depressing when we checked earlier this week, but we’re happy to report that meteorologists seem to be retracting their previous calls for thunderstorms. There will be sun, so best to ready a few bottles of the latest sunblocks. Fortunately, the options have never been so plentiful, thanks to new advances in formulations and ingredients. From green creams to DNA-repairing lotions to water-repelling sprays, we’ve rounded up the ten best ‘blocks to pack in your weekend bag, come rain or shine.
The Antiaging Wonder
What: NEOVA DNA Damage Control Everyday SPF 43
Why: Think of this as the Ferrari of your sunblock arsenal. The zinc oxide-based face protector contains enzymes that repair and protect against UV-induced damage, while a combination of highly active antioxidants preserve skin’s collagen to prevent wrinkles.
What: Elizabeth Arden’s Eight Hour Cream Targeted Sun Defense Stick SPF 50
Why: This smart stick, which is infused with the legendary Eight Hour Cream moisturizer, has a contoured tip to glide over hard-to-reach areas—like the ears and hairline, where dermatologists are noticing more cases of skin cancer. In fact, it fends off UV damage so well that it carries the impressive Skin Cancer Foundation Seal of Recommendation.
Wear When Wet
What: Aveeno Hydrosport Sunblock Spray SPF 85
Why: The breakthrough technology in this mist allows SPF to adhere to wet skin. Just spray on post-dip, no toweling off necessary, and you’ve got protection for up to two hours.
Snowy evenings like last night aside, there’s something about winter in New York that can be bleak. The bare trees, dark skies, and biting cold make going outdoors pretty miserable—and the city’s collective preference for slate, charcoal, and black doesn’t help matters. We’ve found that incorporating unexpected makeup elements can help counterbalance the drabness—a hot pink lipstick here, a teal eyeliner strewn across the upper lash line with a flick on the end there. Amping up hair color, too, can have a similar effect, which makes clear gloss treatments perfect this time of year. The salon service that adds dimension, richness, and a mirrorlike shine to any hue without actually changing your natural color also softens brittle, dehydrated strands while reducing flyaways. And now the professional treatment is easier to obtain than ever, as a few tried-and true drugstore brands have added glazes to their arsenal of offerings. Aveeno recently introduced its Living Color Shine Glaze, a formula that also prevents color from fading, and Garnier’s new HerbaShine Gloss Treatment is enriched with bamboo extract to smooth the cuticle and strengthen as it boosts saturation. Both can be easily applied without the risk of patchiness or streaking—which makes them a worthwhile activity for holing up in your apartment this weekend.
With Met coverage occupying much of our blog space over the past 24 hours, we completely forgot to mention that yesterday was Melanoma Monday. In fact, May is Skin Cancer Awareness Month. Despite its grim implications, the unofficial holiday actually marked a happy occasion, that being the return of the Skin Cancer Foundation’s Road to Healthy Skin Tour sponsored by Rite Aid and Aveeno. For the third year in a row, the SCF is giving anyone anywhere the opportunity to receive a free full-body skin cancer screening inside its 38-foot customized RV. Don’t be creeped out by the word RV; it’s actually a legit setup, and all scans are conducted in a private room by credited local dermatologists who’ve volunteered their time and expertise. This year, the tour will visit over 80 locations through September. If you’re sans insurance and even remotely curious about a questionable freckle or mole, we highly recommend you click here to find out when the glorified camper will be rolling through a town near you.