August 23 2014

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3 posts tagged "Axe"

Ryan Gosling Gets The Part; Axe To Go Into Orbit; And More…


Ryan Gosling’s serious acting chops are largely responsible for his big-screen success. But some credit must be given to the part in his hair, which has traveled from the side to the center and back over the last twenty years as he has ascended the Hollywood ranks. [Vulture]

To promote a new line of men’s personal-care products called Apollo, Axe has announced a consumer contest to win twenty-two tickets into space. Unsurprisingly, it has also named Buzz Aldrin the face of the new range. [NYT]

Here’s an unfortunate new finding for the exercise fiends out there who still can’t seem to shed pounds. A new study has determined that there are indeed “fat genes” that make it difficult for some people to lose weight, despite efforts to eat well and work out. [Huff Po]

One of Jennifer Aniston’s first orders of business as co-owner of Living Proof haircare was to install Chris McMillan, her longtime stylist and the inventor of “the Rachel,” within the company. The Boston-based brand is about to get (another) serious injection of star power. [WWD]

Photo: Warner Bros. Entertainment Inc.

Axe Makes One For The Girls; What Liv Loves; And More…


Guys, try to contain yourself. Axe, the brand that hit it big with a line of men’s body sprays (and a series of corresponding, hard-to-miss ads), is about to unleash—wait for it—a women’s scent. An equally, er, clever advertising coup for the feminine Anarchy, as the new eau is called, will also debut. [NYT]

Liv Tyler isn’t afraid to rattle off a list of her favorite beauty products and she did it again this weekend, telling the U.K.’s Sunday Times that she swears by YSL Touche Éclat, Santa Maria Novella soap, and Givenchy Hydra Sparkling lip and cheek balm—a multi-tasker that is also on Uma Thurman’s must-have list (and now ours, too). [Vogue U.K.]

The blond wig, caked-on makeup and extra-long talons are not event-only fare for Dolly Parton. “If you ring my doorbell at 8 A.M., I’m going to look like this!” the country superstar says. Talk about dedication. [NYDN]

Manicures for men are on the rise and the latest contender in the market is going to serious lengths to prove that wearing nail polish is totally tough. Aplphanail has signed two brand ambassadors in the form of kickboxer Nick Gonzalez and martial arts fighter Roger Huerta, both of whom have been spotted wearing its varnishes while throwing punches in the ring. [Daily Mail]

And the men’s beauty boom doesn’t stop there. “Guylashes” and “Guyliner,” meet Bro-tox. The number of men getting facial injections has increased so much over the last 15 years, the procedure has earned its very own nickname. [ABC]

Photo: Kristy Sparow/WireImage

Love At First Smell?


As previously reported, the study of pheromones and the fact that our olfactory sense may subconsciously be at work when we’re choosing prospective mates is becoming something of hot-topic pseudoscience. Axe Body Spray’s success at convincing consumers that the smell of a personal care product can boost sex appeal and confidence, thus making it irresistible to the opposite sex, is a marketing tool that’s inspiring other manufacturers to follow suit, according to The New York Times. The soap makers at Dial are launching a new Magnetic Attraction Enhancing Body Wash for Men, which is the latest formula to use synthesized pheromones—typically a family of steroids related to testosterone for men and a derivative of the sex hormone estradiol for women—to achieve these psychosomatic goals. But how pheromones really work is still up for debate, and many anthropologists argue that humans are a visual-stimuli breed and are thus generally more compelled by love at first sight, rather than first smell. Personally, we’re of the mind that scent can be a turn-on or a turnoff, capable of sending you into a fit of passion or to the hospital, as the case may be. Where do you stand?

Photo: Getty Images