Signature Scent, Found
Since discovering Byredo a little over two years ago, I’ve been on a desperate search to make one of Ben Gorham’s exquisitely composed eaux my own. I entertained a brief love affair with the Bal d’Afrique, Gorham’s bergamot, neroli, jasmine, black amber, and vetiver flacon, before exchanging pleasantries with Gypsy Water, his fresh juniper berry, [...]
Byredo Goes Into the Mystic
Oud is many things to many people. To the musically minded, it’s an almond-shaped, intricately embellished stringed musical instrument from the Middle East; to those who imbibe, it’s a style of medium-bodied brown Belgian beer; and for the linguists out there, it’s simply the Dutch word for “old,” or “archaic.” For the perfume community, oud [...]
The 411: Ben Gorham
An ex-basketball player covered in tattoos is not exactly the image that comes to mind when you think of the average perfumer. But there’s nothing average about Ben Gorham or the scents he crafts for his Stockholm-based line Byredo. Blanche, which he launched last year in homage to his wife, mimics the fresh scent of [...]
Sneak Peek: Byredo La Tulipe
Despite the warm evening breezes that swept over New York last night, we couldn’t help but wish we were in London, where Byredo founder Ben Gorham christened a special pop-up shop to house his latest olfactory creation, La Tulipe. You might be curious how Gorham worked this one out considering tulips don’t offer the most [...]
Wanted: Svart Snö by Acne/Byredo
After Jonny Johansson showed his Fall 2010 Acne collection in London last week, it became commonly known that the Swedish designer still plays with action figures. What was less widely reported from the Clone Wars-inspired show: He likes to dabble in fragrances, specifically capturing a room through scent as a means of creating physical memory. [...]
Perfume, The Love Letter
Having entertained a lifelong fascination with perfume and its ability to transcend olfactory associations and impact the mind, Byredo Parfums founder Ben Gorham was fated to work in the fragrance industry. Never mind that stint as a professional basketball player in Europe or the interior architecture education. When it came to making his passion a [...]
Acne, Byredo Parfums Burn One Down
Acne’s Jonny Johansson proved that he works well with others when he joined forces with Lanvin earlier this year to create a line of universally coveted denim, and to celebrate Fashion’s Night Out he’s embarked on another collaboration. Teaming up with Ben Gorham, fellow Swede and founder of Byredo Parfums, Johansson has commissioned a scented [...]






