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August 20 2014

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9 posts tagged "Benefit"

Believe It: They’re Real!

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Counting ourselves amongst the makeup minimalists of the world, we rely on three beauty essentials to get through any given day: concealer, lip balm, and mascara—mascara being the key to the trifecta. A few swipes of a good lash-enhancing wand can make you appear instantly put-together and glamorous, no matter how hard, say, those many cans of cheap beer and that rogue wine cooler from last night’s 4th of July festivities made getting up this morning. The key, we’ve found, is finding an offering that delivers on multiple fronts—not just lengthening and not just volumizing, but both at once—and Benefit’s latest release does just that. Cheekily named They’re Real!, the brand’s new launch is billed as “beyond belief,” and its results are almost too good to be true. A special brush—one that does not twirl or vibrate, for the record—uses a staggered bristle design to grab lashes close to the root to distribute a long-wearing, glossy formula for a fuller effect. Benefit has also found an interesting way to incorporate the “mace” shape, made famous by Givenchy (and then again by Revlon), to its otherwise linear brush, putting spherical, spiky bristles on the tip only to assist in painting those hard to reach lashes on the inner and outer corners of lids. Fans of the San Francisco-based company’s best-selling BadGal Lash should view this newcomer as a welcomed evolution of an old standby; They’re Real! beefs up lashes as well as Bad Gal but makes them look longer—and slightly curled, too!—in the process.

Photo: Courtesy of Benefit Cosmetics

Pretty In Pink

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As we idle in seasonal transition—our monstrous heating bills say winter, but retailer inventories are already screaming spring—a single makeup staple is quietly making its annual re-entrance: blush. Possessing the ability to give the appearance of both a cold-weather flush and a warm, sun-kissed glow, the pink powdery compacts have just started flooding our desk. First up for review is Bella Bamba, the latest from Benefit. The California-based brand is no stranger to getting cheeky, having already graced us with boxed face powders like Georgia, which imparts a peachy glow, and Coralista, which leaves behind a tropical finish. This latest installment, however, is pure pink—branded as pink in 3-D, in fact, for shimmering gold undertones that add dimension, brighten, and sculpt in one fell swoop. With holographic packaging to boot, it’s a bright, fun reminder that spring will come. Never mind the increasingly large snowbanks outside.

Photo: Courtesy of Benefit

Get Your Holiday Sparkle On

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The holidays are here; now’s the time to break out your glitter eye shadows. Later this week, we’ll post our first-ever face-painting video tutorial, complete with a special guest and yuletide-appropriate beauty looks. In the meantime, get a load of these four new shimmering shades from Benefit’s highly wearable Creaseless Cream Shadow/Liners. The sparkly lilac Purple Snap, dark teal Tidal Rave, pewter Silver Spoon, and frosty-white Ice Shot all go on incredibly smooth—and surprisingly sheer. Apply lightly for a veil of glistening color, or build them for more coverage. Pro tip: To really push the limits of twinkle and flash, use these as a base to hold bareMinerals’ recently released High Shine Eye Color. Opaque doesn’t even begin to describe this six-piece color collection’s full-on finish.

Photo: Courtesy of Benefit, bareMinerals

Leighton Meester Gets Cheeky

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Leighton Meester is doing for blush what Blair Waldorf did for the headband; the perfectly pink cheek is becoming her signature. At last night’s Swarovski-hosted book launch for Gossip Girl costume designer Eric Daman’s You Know You Want It: Style-Inspiration-Confidence, the show’s star placed the happy hue on her apples and dragged it outward toward her cheekbones for contouring. We too have been feeling a little rouge of late (great minds), and have been leaning toward liquid and cream formulations, like Benefit’s Posie Tint, for application ease and a smooth finish. A few drops will take you a long way. Do you like Meester’s rosy glow?

Photo: Amy Sussman /Getty Images