2 posts tagged "Biotherm"
While Vanessa Bruno channeled that classically French je ne sais quoi embodied by women like Jane Birkin at her Spring show this afternoon in Paris, she looked to her Danish roots (her mother Dorothee was a popular Scandinavian supermodel in the sixties) for her first foray into beauty. “The idea was to give off a feeling of a Hans Christian Andersen fairy tale—La Reine de Niege [The Snow Queen] in a scent,” Bruno says of her debut fragrance, a collaborative effort with Biotherm. Seeing as how L’Eau, as the rose, lily of the valley, and fir mist is called, will have a limited run in Europe from October to December, the holidays were definitely on Bruno’s mind when she was sifting through notes. “Christmas is a very important time of year in Denmark, so I tried to create a sense of freshly fallen snow, of white, of crystal—something a natural woman would wear.” (The ethereal ad campaign featuring model Sasha Pivovarova, styled by Bruno, as a tulle and crystal-encased snow angel gets that point across loud and clear). As for the perfume itself, which was created by Bernard Ellana, the nose behind recent offerings from Versace and Jil Sander, Bruno describes it as “a gentle smell.” “Personally, I don’t like heavy, imposing fragrances, and this is the opposite—a little spray in the morning gives a sense of lightness throughout the day.” There are currently no plans to bring the bottle stateside, but if you too have the holidays on the brain—your wish list, in particular—the time to reach out to altruistic friends (or remote acquaintances) across the pond is now.
Vanessa Bruno has officially entered the beauty game. The French designer has just inked a deal with Biotherm to release L’Eau, a limited-edition perfumed mist that will debut in France in October (yes, we will try to get our hands on an an advance copy while we’re in Paris for the shows). [WWD]
Perfume collaborations can, of course, be less sweet and more sour. That’s what Prince recently discovered when he was ordered to pay $4 million to Revelations Perfume & Cosmetic after backing out on a deal to support 3121, a signature scent named after his album of the same name. [NYDN]
They can be down right trippy, too. After the debut of a few teasers, Dior’s much-anticipated new commercial for J’Adore Dior has finally broken—and it was worth the wait. The ad stars the fragrance’s long-standing face, Charlize Theron, alongside a surprise supporting cast that includes Grace Kelly, Marlene Dietrich, and Marilyn Monroe—all digitized in surprisingly realistic fashion. [Huff Po]