5 posts tagged "Birchbox"
“There’s an app for that.” Everyone knows the Apple-invented phrase the world over, but I’d like to put my own spin on the notorious tagline: “There’s a box for that.” What I’m talking about is the overwhelming number of beauty subscription services that send deluxe samples to your door each month in hopes that you’ll get hooked and return to buy the full-sized bottle or tube. There are packages for curly girls, brides-to-be, manicure mavens, and more. But as cute as those miniature vials of perfume and bottles of shampoo are, I’m frankly a bit over the whole thing—after all, Birchbox began in September 2010 and has since become an empire with its own freestanding store in New York City. What set this original sampling service apart was the aspect of “discovery,” a word founders Katia Beauchamp and Hayley Barna have used in numerous interviews. But with so many mail-order options and Sephora stores popping up as frequently as Starbucks, the opportunity to bring a never-before-seen product to the masses is quickly disappearing. That is, until Memebox entered the highly competitive space.
With Korean beauty quickly becoming a buzzed-about topic, it makes sense that founder Hyungseok Dino Ha created a way to satisfy American consumers’ curiosity. “Our goal is to deliver Korea’s cult favorite beauty products globally,” he explained. “We work with our in-house beauty aficionados to identify the hottest trends and ship them straight from Korea.” The squeal-inducing boxes come brimming with adorable Asian cosmetics not yet available on the mainstream market in the U.S. Similar to other services, Memebox has formed partnerships with YouTube stars (CutiePieMarzia, top) and bloggers (The Pink Diary, bottom) to customize its offerings. And for those who aren’t fluent in Korean, each box comes with a breakdown of what’s inside and how to use it. My two favorite finds thus far: Babyface Volumer Essence (a gel laced with skin-plumping hyaluronic acid) and Pure Smile Gelee Labo Strawberry (a single-use fruity face mask that comes packaged like an individual serving of Smucker’s jam). As a jaded beauty editor, it’s tough to surprise me, but these international delights have me expecting the unexpected.
Ruffian designers Brian Wolk and Claude Morais are no strangers to collaboration—partnering with Frye, Moscot, and Foco coconut water alone for Fall 2013. They also have a strong passion for cosmetics and nails; in the past they’ve joined forces with MAC Cosmetics to create a limited-edition trio of lipsticks and the chicest press-ons we’ve ever laid eyes on (inspired by the tips seen on their catwalk). As for their signature nail art—a two-toned, reverse moon design—they said, “It is an essential part of the Ruffian DNA. [The manicure] is modern, edgy, punk, and a nod to the past.”
Now Wolk and Morais are taking things into their own hands and creating a branded line of lacquers—available exclusively on Birchbox.com starting today. Back in February, the Web site asked consumers to cast their votes on Facebook for The Crowdsourced Collection, a set of three shades decided on by the label’s followers. The designers discovered that bold, fashion-forward colors dominated, and hence Delirium (a shimmery purple), Fox Hunt (an iridescent orange), and Hedge Fund (a money green) were born. We caught up with the dynamic duo for a quick Q&A on their latest beauty brainchild:
What motivated you to create your own nail colors?
“We were inspired by the thousands of fans of the Ruffian Manicure. We have always had a passion for nails since our very first collection, and the Ruffian Manicure has evolved from a simple design concept to an Internet phenomenon. When we Googled ‘Ruffian Manicure’ we were thrilled to see thousands of images and tutorials in every language under the sun. We knew we had to give our fans the real thing!”
The bottle shape is quite unique. How did you come up with that?
“In terms of the bottles, we wanted something that was fresh, modern, and never seen before. We are always inspired by our girlfriends’ vanities and wanted to create a bottle that was worthy of display. Deco is something we always look at for our collection, and it inspired our Ruffian crest, so when creating our signature cap that was definitely a design influence. The ball cap also allows great control for nail art details, which was important to our fans.”
How did you choose the shades that comprise The Classics Collection?
“Ruffian Red, Ruffian Naked, and Ciré Noir are our classics—timeless and perfect for every Ruffian girl, whether she’s naughty or nice. They are colors that always appear on our runway.”
If you had to choose, what is your must-have shade in the line?
“That would be like asking a parent to pick his favorite child! But we are very excited about The Crowdsourced Collection that will appear in our runway show on September 7.”
We look forward to seeing the colors on models’ fingertips backstage and getting our latest delivery from Birchbox—all subscribers will receive a sampling of the Ruffian Nail Lacquers in September.
Following the successful line of nail appliqués Ruffian designers Brian Wolk and Claude Morais launched with MAC Cosmetics two years ago, the duo has now teamed up with Birchbox on a three-piece polish range inspired by their forthcoming Spring line. The color palette is still TBD, as Birchbox’s Facebook fans will be left with the task of voting on five possible shades. The winning lacquers will then be revealed in September and featured at Ruffian’s Spring 2014 show. [WWD]
Jennifer Lawrence isn’t the only celebrity to go brunette this week. It looks like Britney Spears has also cashed in her flaxen locks for a shade of chestnut brown. [Us]
Don’t buy perfume based on the advertising, says Hermès in-house perfumer Jean-Claude Ellena. “Ask for a sample and put it on your skin. If you like it on your skin, you can buy. No rush, take the time, because perfume is like a love affair. It’s not good to rush a love affair.” [The Cut]
Christian Dior, on the other hand, is banking on a positive consumer response to the amped-up campaign for its new Miss Dior eau de toilette, which features a TV commercial starring Natalie Portman and directed by Sofia Coppola. [British Vogue]
Birchbox, the beauty sampling initiative that has inspired an endless number of imitators, is trend setting yet again by expanding its monthly beauty boxes to include a curated selection of products for men. [Forbes]
First Botox and now eye lifts are being credited as a cure for chronic migraines. So, like, is that covered by our insurance ? [Daily Mail]
Jenna Talackova, the Canadian transgender Miss Universe hopeful who has battled the pageant’s Canadian ruling body and its owner, one Donald Trump, for the right to participate in the competition, took to the airwaves this weekend to help plead her case. “I feel like the universe, the creator just put me in this position as an advocate,” she told Barbara Walters in a recent 20/20 interview. [NYDN]
Hilary Clinton has been wearing her hair long of late because “it’s easier,” according to her staff. But the Secretary of State’s people admit that they’re not OK with her hair accessory of choice. “Some of us are looking to ban the scrunchies,” an aide was quoted as saying in the new issue of Elle. Fallout on the blogosphere promptly ensued. [Huff Po]
The first Earth Day took place on April 22, 1970, and was organized as an environmental “teach-in” with scholarly debate. Since then, the annual holiday has gotten a bit sexier. Hippies, vegan rock stars, eco-celebrities, and green-minded types now embrace April 22 (or the entire month) as a chance to pay respects to the planet while also enjoying some sustainably good times. With that mind, we rounded up the ten best Earth Day beauty deals, worthy causes to support with a click, and tree-planting festivities to help make it easy to be green come Friday.
Tickets are sold out to the second annual Origins Rocks Earth Month concert with Train tonight, but the gig will be streamed live at 8 p.m. and rebroadcast tomorrow on Origins’ site to extend the global celebration. As added incentive to tune in, Origins will plant a tree through its partner American Forests: Global ReLeaf on behalf of every viewer.
Here’s a good reason to prune your potions stash on April 22. Bring any skincare product from any brand into any Origins store and you’ll receive one of its full-size, paraben-free cleansers. The tubes are made with limited-edition graffiti-designed packaging that’s derived from 30 percent post-consumer plastics with caps crafted with 100 percent recycled plastics.
Click here to find a location near you.
Just Say Yes
The Yes To brand (Yes to Carrots, Yes to Cucumbers…) is taking 25 percent off their antioxidant-rich skincare goods when you shop online from now until April 24. We’re partial to the new Yes to Tomatoes Roller Ball Stick—a genius penlike tool that clears up acne and redness (plus delivers a mini massage). Enter the code “EARTH” at checkout.
Yes to Tomatoes Roller Ball Stick, $9.99, www.yestocarrots.com.