22 posts tagged "Bottega Veneta"
When word broke this summer that Bottega Veneta would be launching its first signature scent, fans of the brand rejoiced. Known for a certain polished chic sensibility and some seriously choice leather goods, the brand has been curiously quiet as its peers have entered the challenging world of designer fragrance, one by one. But creative director Tomas Maier was purposely biding his time, waiting for the perfect time to branch out into beauty. “If there’s no image of a woman, there’s no need for a fragrance,” Maier told Style.com in a recent interview. Having spent the last ten years honing the Bottega archetype—”she’s a woman who knows what she wants, is very confident, and is not about trends”—that need is now very real. The resulting floral chypre eau is steeped in Bottega culture; it is meant to smell like leather—old leather-bound books, stored in a house with wooden floors in the Veneto countryside, to be exact—and boasts masculine notes like oak moss, benzoin, and Indian patchouli that are softened by more feminine hints of jasmine sambac and plum. The unexpected aroma is at once spicy and sweet, masculine and feminine, statement-making and delicate. Just don’t expect a flashy celebrity campaign cameo anytime soon. “We don’t work like that,” Meier says. Here, on the eve of his Spring presentation, Maier talks creating scents that “lose time,” why he can’t stand “ghastly” bottle design, and what’s next for Bottega’s burgeoning beauty business.
So, where did this idea of the house in the Veneto countryside come from? Is it a real place?
It’s an original image—an idea, an input—because I didn’t want to lean on existing fragrances. So I imagined this old house, in the Veneto countryside—that’s where [Bottega] is from—and you have the big rooms; the wood floors; and you have the library walls filled with books, leather-bound books, old leather. It’s very open to the countryside, and outside there’s fresh-cut grass, hay, anything from the farm. I gave the idea to the creators, and eight different noses came back to me with their interpretation. From those eight noses, I picked the interpretation that seemed like what a Bottega Veneta scent should be about. You have to reach the perfect balance, and that’s what takes a long time.
Did you have a lot of experience going into this process, or was creating a signature scent a big learning experience for you?
I know a bit about fragrance&I like fragrance; I like that idea of recalling a memory through a scent, recalling a person, recalling a situation or physical place. I have many fragrances in my stores—fragrances that are not very obvious, and are not very distributed. For example, I’ve been working with Serge Lutens for a very long time because I love his fragrances. I think he’s very talented, and with this little fragrance company we carry from Santa Monica that is all oil-based. I also like some men’s aftershaves from little Italian barbershops—things like that, things that you have to travel to get. And that’s what I like to bring to the table in my stores because that’s why people come to me. But did I learn a lot? Yes. Do I know how to make a perfume? No, absolutely not, because that is a world on its own. It’s a magic world I will never know.
In other fragrance video news, David Beckham has given the world a behind-the-scenes glimpse of the campaign shoot for his new scent Homme, and if it smells as good as he looks, then we are down. In the TV spot, a shirtless Beckham runs around and then poses in a “razor-sharp” suit. [GQ]
Kristen Stewart’s next big role, post-Bella Swan? Snow White. The actress is set to take on the part of the Disney princess and has already been spotted sporting the character’s alabaster skin and curled raven locks, thanks to her personal on-set stylist, Bonnie Clevering. [Hollywood Life]
If you thought dip-dyed hair was so last year, guess again. “Cascading tips,” as super-stylist Sally Hershberger calls the look, “feels fresh now.” Ladies, to your tubs of Manic Panic. [NYT]
Jessica Chastain might not be a household name yet, but the flame-haired actress is about to be huge. The Tree of Life star has—count them—five big films on the docket for the rest of the year, including Tate Taylor’s mega-hyped The Help and Wilde Salome, on which Al Pacino served as both star and director. Chastain’s first big red-carpet cameo came this May in Cannes—alongside Brad Pitt and Sean Penn, no less. We had the pleasure of meeting her there at Calvin Klein Euphoria and Calvin Klein Collection’s soirée for the International Filmmakers Project. And we caught up with her again last night at Bottega Veneta’s New York fragrance launch. Turns out, Chastain is as big a fan of fragrance as film. “I change perfumes for every part I play,” she revealed, explaining that she has a tight-knit relationship with Le Labo’s Fabrice Penot. “I’ll call him up and say, ‘this is what the character is like,’ and he’ll make me up a perfume.” For Terence Malick’s Tree of Life, she wore Le Labo’s Orange Blossom; for August’s espionage thriller, The Debt, it was Le Labo’s Vetiver. The made-to-order fragrance company’s Patchouli provided Chastain’s scent inspiration for her role in the upcoming contemporary apocalyptic tale, Take Shelter, but she switched allegiances for The Help: “I wore Chanel No. 5 for [that one],” she admits of the movie set in the 1960′s South. Coco wins again.
The designer fragrance boom, is, well, booming. This Fall will see the release of new olfactory offerings from the likes of Marc Jacobs, Balenciaga, Fendi, Prada, and Bottega Veneta, which debuted its premiere scent last night at a cocktail party on the Upper East Side. “It’s based on the idea of leather, not the smell of leather,” Vice President of Marketing for Bottega Veneta Fragrances, Coty Prestige Thomas Lalague said of the floral chypre eau that features classically masculine notes like oak moss, benzoin, and Indian patchouli softened by more feminine hints of jasmine sambac and plum. “The trail is very feminine but I think it will appeal to men and women,” Lalague said, pointing out that its future success will be due to the committed involvement of the house’s creative director, Tomas Maier. “It was about an inspiration more than anything,” Maier said of his vision—an inspiration that stemmed specifically from the idea of a house in the Venetian countryside, with dark wood floors, leather bound books, and a warm breeze circulating the scent of wildflowers, cut grass, and hay. Maier, in turn, was eager to share credit with his perfuming partner, Robertet’s Michel Almairac. “A nose is something magic.”
When asked why the brand had decided to branch out into fragrance now, the designer replied that it was “the right time for the company. If there’s no image of a woman, there’s no need for a fragrance.” Having spent the last ten years building this image of “a woman who knows what she wants, is very confident and not about trends,” it seems that the need for a scent is now very real: BV fans like Jen Brill, Giovanna Battaglia, and Coco Brandolini all turned up to toast Maier. “Usually perfumes from big brands feel heavy. But this is the first one that’s not heavy, and that’s so important. And the bottle!” effused Brandolini of the rounded flacon with the house’s signature intrecciato woven leather pattern carved out on the bottom. “I never buy a fragrance if the bottle is bad and I love to have [this one] on my dresser.”
The first pictures of Kate Moss’ nuptials to Kills front man Jamie Hince are hitting the Web—as are details about the supe’s wedding day glam squad. Backstage regular Sam McKnight reportedly did Moss’ hair, while London’s manicurist-with-the mostest, Sophy Robson, was on nail duty. [Grazia]
Let it be known, Hollywood life is not for Emma Watson. “L.A. scares the crap out of me. I feel if I have to work out four hours a day, and count the calories of everything I put in my mouth, and have Botox at 22, and obsess about how I look the whole time, I will go mad. I will absolutely lose it,” says the Harry Potter star in the August issue of Bazaar. [People]
At long last, details on Bottega Veneta’s debut fragrance—and they’re good! The label’s designer, Tomas Maier, was actively involved in the creation of the leathery floral chypre, incorporating notes of patchouli, oak moss, Italian bergamot, Indian jasmine sambac, and Brazilian pink peppercorns. His inspiration point? “An old house in the beautiful countryside in the Veneto region of Italy with rolling green hills.” [WWD]
Jil Sander is jumping on the designer perfume bandwagon, too, with a fruity oriental offering called Eve due out this Fall. [WWD]
And while she may not be getting in on the 2011 action, expect to see plenty more of Anna Sui on the fragrance front next year. The New York designer has signed a new licensing deal with Inter Parfums that will bring way more visibility to her beauty brand. [WWD]