To promote its new Film Noir Fall Collection, Sephora just premiered a Hitchcock-style black-and-white short on YouTube. Cherchez La Femme (click above to watch) follows a detective on his quest to solve “a beauty crime of a particularly heinous nature,” i.e. the theft of Sephora’s entire fall makeup collection. Kitschy, yes but definitely enough to [...]

To combat the tough economic times, Coty Inc. intends to “stick with what works,” according to Cosmetic News, which in this case means continuing to throw its weight behind celebrity fragrances. The company plans to roll out five star-backed scents this fall. On offer will be new installments of the Beckhams’ successful Signature men’s and [...]

Celebrating her first fragrance to be released outside of Europe, Christina Aguilera will unveil Inspire today at Macy’s, and will be doling out the inspiration in person to a few select fans pulled from a line that is likely already forming in Herald Square (pre-purchase of the fragrance is required to queue up). Apparently conceived [...]