30 posts tagged "Bumble & Bumble"
I admit I nearly brushed these Bumble and Bumble Spraychalks aside. I’ve tried so many temporary, tinted formulas that claim to produce vibrant, punk-worthy streaks but instead leave behind watery, washed-out results—similar to what you’d get from the aerosols that line the shelves of cheesy Halloween boutiques. Needless to say, I was tired of the disappointment. One evening at the office, however, I saw the macaron-colored cans sitting on my desk and I thought, “Why not give them a shot?” I started spritzing and couldn’t stop. The shades, much to my surprise, showed up brilliantly on my dark brown hair. (Guess blondes don’t get to have all the fun.) Associate news editor and fellow brunette Katharine Zarrella was so impressed that she employed a combo of bold blue and pink pre-dinner party. When the clouds of mint, blush, lavender, and cobalt finally parted, we exhibited extreme volume and manes that would make the My Little Ponies we left behind in the late-eighties mighty jealous.
From matte, textured hair at Alexander Wang to dreamily imperfect updos at Dolce & Gabbana and Rochas, undone is the word on everyone’s lips this season. And Bumble and Bumble’s Prêt-à-Powder is just the ticket for achieving it.
The New York brand was one of the forerunners in the dry shampoo craze—launching its cult-classic colored Hair Powders in 1999. Now the original aerosols have been given new life in the form of this finely milled, translucent powder that vanishes into any hue. Formulated using clay and oat flour, Prêt-à-Powder absorbs oils, plumps strands, and even revives Monday’s blow-out with aplomb. Unlike so many hair powders that leave behind a white residue, the featherweight formula adds body and a nonshiny finish (hello, Bardot!) without leaving a trace of tangible buildup. Sprinkle liberally, brush it out, and apply even more for sex kitten hair with just a touch of grit.
Beauty Nostalgia is a weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.
The Pro: Harry Josh, celebrity hairstylist and John Frieda international creative consultant.
The Products: “Gisele and I have a long history. We met sixteen years ago when I was casting a fashion show for Richard Tyler in London. She was a new model who had just come from Brazil. We were friends for a year or two before I even touched her hair. The friendship always came first. She actually looked identical to the way she does now, only a little paler. I remember using John Frieda Ocean Waves on Gisele during those early days. It came in a spray bottle and you had to shake it up to activate the oil and ocean-y part. It was made with coconut oil and smelled like suntan lotion. It gave you that beachy texture that’s impossible to recreate from the ocean. Gisele always liked the smell; it was like summer. I think I used it on literally every single shoot for the Victoria Secret’s swim catalogs. The product was discontinued, though, so now I use Bumble and Bumble Surf Spray. Another old favorite that’s no longer around is John Frieda Spun Gold Finisher. It came in this little tin and you tapped it on your fingers and ran it through the hair. I always used it on Gisele, not that she would know it…she never knows what’s going on with her hair at shoots! She’s usually playing with her kids, but this product was the trick for giving her hair that super glossy and sleek finish.”
Bumble and Bumble is plenty familiar with product innovation. From its cutting-edge styling aids (think: Sumo Wax, Gellac, Brilliantine) to its well-loved array of shampoos and conditioners (we like to alternate between its Seaweed and Creme de Coco collections), the cult-favorite hair brand is used to being ahead of the curve. And so it went twelve years ago, when Bumble launched its world-renowned Surf Spray. The salt spritz by which all other salt spritzes are measured offered a mineral-and-marine-extract cocktail that gave hair a texturized, just-out-of-the-ocean quality that had once only been achievable via an actual trip to the beach. In the years since, it has inspired many lived-in looks, countless imitations, and, starting next month, a line extension. Come May, Bumble will introduce the body-enhancing, wave-inducing formula in shower-duo form. The Surf Foam Wash Shampoo clarifies as it gently removes impurities, and the Surf Creme Rinse Conditioner uses sea fennel and kelp to add a light dose of moisture for a softness that doesn’t weigh hair down. It’s innovation at its best.
Available May 1 at www.bumbleandbumble.com.
Bumble and Bumble’s Thickening collection was on heavy rotation backstage this season, where stylists frequently turned to its Thickening Full Form Mousse and Thickening Creme Contour, both of which just hit shelves in March, to achieve piece-y, texturized styles—not to mention height; the towering coifs Jimmy Paul created for Thom Browne, as showcased in our portfolio of the designer’s Fall collection in the new issue of Style.com/Print, owe their gravity-defying structure to Bb’s Thickening Dryspun Finish spray, which is due out this July. The versatility of the styling aids, not to mention a wardrobe of Ohne Titel Spring looks, provide the perfect edge of intrigue in Gregory Kohn’s new fashion film, Zoetrope, which makes its premiere here. If model Neelia Moore’s teased-up tresses—as she takes photos, argues with her boyfriend, does an impromptu dance, and stares longingly into the camera—don’t make you want to go big this season, it’s unclear what will.