Shocking as this may be to believe, there are still consumers out there fighting the natural beauty movement’s ascendance into mainstream culture. Surely it’s not the promise of clean, chemical-free formulas and direct-from-nature extracts that’s turning these defectors off. So what, then, is preventing them from opening their arms wide to the wonder that is [...]

Believe it or not, a vast majority of women claim that they have sensitive skin. And since there’s no precise medical definition regarding what actually constitutes sensitivity, they just may be right. The cold hard truth is that our complexions often react unpleasantly to a new treatment or even the slightest change in product regimen. [...]

Earth Day is finally here. Hopefully you’ve outfitted yourself accordingly: vegan ballerina flats? Check. Organic cotton T-shirt and leggings combo? Check. Green-leaning tinted moisturizer with SPF protection? Obviously. We invite you to peruse our Natural Beauty column to remind yourself of all of the eco-friendly products and promos we’ve posted this month; if you feel [...]

Burt’s Bees is entering the oral care category with a 99.2 percent natural toothpaste. Available in Multicare and Whitening formulas with or without fluoride, as well as in two different options for kids, the pastes have been clinically proven to prevent cavities, reduce plaque, brighten smiles, promote healthy gums, and freshen breath. And they taste [...]

Did you know that Burt’s Bees got its start as a hand-crafted beeswax candle business, or that by 2020 it intends to use 100 percent completely biodegradable packaging? These are just two of the 25 fun facts currently running on the company’s Web site in celebration of its 25th year making eco-friendly personal care products. [...]