26 posts tagged "Butter London"
We just came from backstage at Vena Cava, where nails were painted a curious shade of cloudy, sparkly eggplant. “Fabulously awkward” is how Butter London’s Nonie Creme described the custom color she whipped up by mixing a handful of dark polishes with a white pigment for depth. “It started out as a traditional vamp nail, but it just felt so over,” she said of the popular berry shade that always comes back into fashion when Fall rolls around. How to avoid being just another girl with a deep burgundy nail is a problem we too have contemplated when we venture into darker varnishes come September. Creme’s advice: texture. “Take all of your traditional dark lacquers and add a coat of a Jelly polish
on top to switch things up a little bit.” Her tip: Try a classic black with a layer of sheer sparkly orange for a great alternative to that stash of Bordeaux. More on the presentation’s full look in a bit.
Now that the bleak misery of January is over, I’ve officially commenced daydreaming about a sun-soaked beach vacation. Finances permitting, I try to make a break for warmer climes around this time every year, and right now visions of Puerto Rico, where I spent four glorious days last March, are making it difficult to focus on the tasks at hand. If my piña colada-fueled pipe dream is going to become a reality in 2010, it probably won’t happen until April, unfortunately, when my schedule frees up. So in the meantime, I’m trying to surround myself with things that remind me of 80-degree weather, laceless Keds, and leaving my house without five layers on. Right there at the top of this list are Butter London’s new Jelly polishes. The result of creative director Nonie Creme’s attempt to blend this season’s nude and intense color trends, the line boasts three gelatinous shades—Twee, a sheer raspberry; Stroppy, a pale grape; and Chuffed, a cool cantaloupe—that can be worn as a slick stain or layered for increased opacity. With every coat, I can’t help but feel as though I’m coaxing spring right out of hiding.
When we made our way to the second floor of Milk Studios for Vena Cava, our first backstage encounter at the revamped venue, we were greeted by an unexpected sight. Models were walking between the hair and makeup stations sporting deep violet pouts, a hue that tends to be included in the fall color palette more so than spring. “Makeup doesn’t have to be seasonal,” makeup artist Lloyd Simmonds explained of the custom color he created using four different shades of MAC Pro Lipmix in White, Burgundy, Red, and Blue. Unwilling to make the call that darker lip shades will persist into next year (“this is my first show!” he quipped), Simmonds did mention that his motivation to stray from the pastel lilacs more suitable to the season had little to do with a desire to break the mold and was actually a direct correlation with the collection itself. “It comes from the clothes,” he said of the color, which he kept matte for a touch of sophistication, a word hairstylist Ted Gibson also used to describe his coifs. Gibson called his messy chignons “sophisticated chic. Not too put-together, put still put-together,” a dichotomy he achieved by twisting the models’ ponytails before pinning them into buns and pulling pieces out in the back for texture. The nails were a similar mix of business casual, a turquoise/cobalt shade Butter London’s Nonie Creme whipped up especially for the occasion. “We’re calling it Corporate Blue,” she said of the bright lacquer, a reference to the background color of a Staples ad the designers sent her way for a point of reference. It’s all about finding inspiration in the everyday, no?
Earth Day will finally be upon us in less than 36 hours. We’ve been bombarding you with plenty of deals and info about charitable partnerships that have already gone into effect in anticipation of the official celebration (see below), but here’s yet another do-your-part initiative that’s mostly self-serving: To hammer home its “three-free” formula—that would be nail polishes devoid of formaldehyde, toluene, and DBP—Butter London is giving away a free bottle of polish to the first 500 customers who log on to its Web site at 8 a.m. PST/11 a.m. EST on the 22nd. You get to pick whatever color you want, as long as you promise to go green and eliminate the toxic lacquers from your stash. If you make the cut on Wednesday and you’re having trouble choosing from Butter’s rainbow of flat and metallic options, might we suggest Artful Dodger—a true teal from this summer’s “Fashionista Favourites” collection (it looks great on toes).
Serving up a mattified nude nail backstage at the Alexander Wang show last night, Butter London Creative Director Nonie Creme was touting the benefits of looking through your makeup bag and discovering all the different ways you can use what you already have. “It’s a really relevant beauty story for 2009,” Creme said, referencing the trying economic times. “This season it’s about seeing all the looks and thinking, ‘how can I recreate this at home with what I’ve got?” One trick she shared with us is using a base coat, like her Nail Foundation, as a top coat, to remove shine from your lacquer. “Matte nails are going to be huge this year,” she predicts. “It’s beautiful, but not overdone. It’s stark. It’s the new ‘clean!” Consider yourself in the know.