5 posts tagged "Carven"
Rumors of a new Carven fragrance under Guillaume Henry’s creative direction started swirling in 2010, just a year after he took over design duties. For other brands, it might have seemed like a rather quick entrée into beauty, but not for Carven, whose ineffaceable founder had already carved out a formidable fragrance niche with the best-selling Ma Griffe, which was introduced in 1946. Fast-forward sixty-seven years, and the storied French house’s latest coup, Carven Le Parfum, is scheduled to touch down stateside in a few short weeks.
“The brief was very clear because I think the direction Guillaume is giving to the brand is very clear,” famed nose Francis Kurkdjian explained at a launch event in May. “As a perfumer, I just had to follow the path.” That path necessitated something very urban and very Parisian, but also very international, according to Kurkdjian, who set out to create something for “a fresh young woman, [who is] charismatic and very charming.” Icelandic beauty Brynja Jónbjarnardóttir embodies that sentiment in the perfume’s ad campaign, while Kurkdjian’s delicate blend of mandarin blossom, white hyacinth, sweet pea, and jasmine notes, with a subtle yet unforgettable dry down of sandalwood and Indonesian patchouli, seal the deal olfactorily. “A beautiful scent is just a scent that smells good. There are no tricks. You look at the bottle, you look at the ad, and it’s all very coherent,” Kurkdjian insists, pointing out that one of this particular scent’s big selling points is the faint trace that lingers in the wake of the wearer. “What’s important is the trail, because [Carven] is a brand that you remember”—something he can personally attest to. “Carven is very dear to me,” he reveals. “One of the first perfumes that was given to me when I was 16 years old was Vetiver by Carven—that with [Dior's] Eau Sauvage are the two basic fragrances that every man had to have in his wardrobe.” Now there’s something equally iconic for the rest of us.
Carven Le Parfum, available July 17 at Saks Fifth Avenue stores and www.saks.com.
Carven Le Parfum went on sale today at Colette. Saw it with our own eyes! It’s beautiful—and should be America-bound this fall. [WWD]
The next craze in the haircare market just may be a pill that prevents grays. Not lying. L’Oréal has apparently already begun production on a prototype product that will launch in 2015. [Forbes]
According to a new report, Iran—not Los Angeles—has the highest rate of nose jobs in the entire world. Who’d have guessed? [Guardian]
Following her first irreverent Internet property, xojane.com, Jane Pratt is now launching xovain.com—a Maybelline-backed beauty site we can only imagine will be equally irreverent. Be afraid. [WWD]
Mark another one down for Cara Delevingne. The British model, who is having a monster Fall 2013 show season, is the new face of Burberry Body Tender, her first fragrance campaign for the house that launched her career. [HuffPo]
While Target’s Go International designer collaboration may be no more, the mega retailer is introducing a new high-meets-low shopping concept that will feature six established brands in shop-within-shop environments for six weeks at a time. The first roster has been announced, and it includes The Webster, Miami’s destination for all things designer and hip, and Cos Bar, the über-chic cosmetics emporium that you can typically only find in resort areas like Wailea, Hawaii, and Aspen. [WWD]
You may have to wait until next month to actually spritz Roberto Cavalli’s new fragrance, but a teaser video for its Elisa Sednaoui-fronted campaign is streaming online now. In it, the director describes capturing the “animal magnetism” of the scent as a real live tiger crosses the screen. Then, almost on cue, Sednoui chirps something about “the tiger inside.” Ah, the intrigue. [YouTube]
In other designer fragrance news, the Carven fragrance we told you was in the works almost two years ago is actually happening, according to the house’s designer, Guillaume Henry. “We are working on it,” Henry confirms. “It has to be fresh; it has to be spontaneous; it has to be something that you don’t even smell.” [Fashionista]
While the Best Makeup award is always a hotly contested category at the Oscars, it might come as a shock that there is in fact no Best Hair award. But if Ted Gibson has anything to say about it, that’s about to change. The celebrity hairstylist has started an online petition to make sure excellence in coiffeur is recognized by the Academy. [The Petitions Site]
Katy Perry may be in the middle of divorce proceedings with her soon-to-be-ex-husband Russell Brand, but that hasn’t stopped the singer-turned-beauty entrepreneur form signing yet another beauty contract. The ghd spokesperson will be designing a line of custom eyelashes for the false lash brand Eyelure, due out next month. [Vibe Vixen]
In addition to some adorable pinafores and a few to-die-for prints, Carven designer Guillaume Henry threw another charming detail into his Alpine-themed Resort collection (check back for our full-length images): floral hair accessories. The delicate flowerbud clips and headbands indiscriminately placed in the model’s raven-hued, low-slung braid by hairstylist and makeup artist Laurent Mole added a sense of whimsy to the offerings, a few of which we wish were available for purchase now. But all things do come to those who wait; a little sleuthing revealed that Mr. Henry will be selling the blue, blush, and lemon barrettes and crowns along with the rest of the new line this December at his store in Paris.
Carven designer Guillaume Henry has a lot on his plate, what with making the house of Carven relevant for the twenty-first century with a streamlined, sleek aesthetic and scouting for a boutique to reflect his vision (he’s not talking, but expect a new shopping address by next season). Soon, Henry will also add a beefed-up beauty presence to his jam-packed schedule. Despite a natural and unfussy preference when it comes to makeup, as evidenced by the pared-down, glowing skin and neutral lids and lips at his Spring presentation this morning, Henry’s eyes light up when it comes to talking fragrance, which might explain this next piece of news: Carven will release a signature scent next year under Henry’s art direction. While there is a scarcity of actual samples to speak of, the house does own viable fragrance archives, so it seems Henry is leaning toward a modernized revival rather than a brand-new juice. Let the guessing games begin.