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July 28 2014

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10 posts tagged "Caudalie"

A Caudalie Flagship Grows In The West Village

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Since being exposed to the antioxidant treasure trove found in the grapeseeds that were being discarded every season during her family’s wine harvest in Bordeaux, Mathilde Thomas has built an empire on the power of polyphenols. Her skincare line, Caudalie, launched in France in 1995 and quickly became known as “a solution-solver brand,” according to Thomas, who skyrocketed to renown on the back of the range’s original best-seller, Vinoperfect Radiance Serum, which brought to market the long-held tradition of slathering pruned-grapevine sap onto the skin to even out tone. There have been many revolutions—and revelations—since, including the creation of Vinothérapie spa destinations; a line of fine fragrances; the Vinexpert antiaging line, which combines a stabilized form of resveratrol with oleaic acid; and the heavenly scented Huille Divine dry oil, which Thomas worked on with a pre-Louis Vuitton-enlisted Jacques Cavallier.

A flagship store has remained the one notch missing from Thomas’ belt, but that all changes this winter. “It’s not just the first store in the U.S., it’s the first store in the world,” she boasts of Caudalie’s new home in New York’s West Village, which is set to open its doors tomorrow. Every single product in the brand’s arsenal will be available at the Bleecker Street outpost, which Thomas describes as having “good vibes”—and good neighbors; Marc Jacobs, NARS, and Jo Malone have all recently set up shop on the stretch of prime real estate. Inspired by the iconic Les Source de Caudalie Vinothérapie Spa in Bordeaux and Chateau Smith Haut Lafitte, the 600-square-foot space will offer Instant Beauty Facials (a ten-minute “refresher”) for walk-ins and will ultimately include two or three treatment rooms for more in-depth services. There will also be a Fresh Crushed Cabernet bar, where guests will have the chance to devise their own scrubs using grapeseeds from Bordeaux, brown sugar, honey from Gironde, and a blend of six organic essential oils, including lemongrass, lemon, cypress, juniper, rosemary, and geranium.

But the real treat will be the opportunity to chat with Mathilde herself, who has all intentions of popping by the store with regularity—as she has been doing at its smaller, sister location that just opened on 74th and Lexington. It’s an opportunity for people who don’t know anything about the brand to come in and discover it, she explains—a business plan that seems to be working. One such customer wandered in, attracted by the new bright, airy space, while we paid Thomas a visit there last week, and after trying her first Caudalie product, she was hooked. “You must try this, too,” Thomas offerred with marked excitement, grabbing a bottle of Premier Cru The Eye Cream. Service doesn’t get more personal than that.

Caudalie, 315 Bleecker St., NYC, www.us.caudalie.com.

Beauty Etiquetter: When To Take It All Off For Spa Treatments

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Beauty Etiquetter is a new column on Beauty Counter in which we address your beauty protocol predicaments with candid advice from industry experts and those in-the-know. To submit a question, e-mail celia _ ellenberg@condenast.com.

The Quandary: What spa treatments should you completely undress for? It’s never clear to me.

The Expert in Residence: Mathilde Thomas, founder of Caudalie skincare and Vinothérapie spas

The Advice: “As a general rule, I would suggest undressing fully for all body treatments and at least down to your undergarments for facial treatments. For body treatments this may be obvious, but for facial treatments many spas also massage your arms, chest, shoulders, and possibly your feet and legs, too. The point is for you to be as relaxed as possible with a free range of motion, and the less clothing, the less encumbered you will be. Many spas also offer spa undergarments, or disposable bra and underwear, so if you want to disrobe and still have some coverage, it’s completely appropriate to ask for these items if they’re not offered upfront.”

Photo: Courtesy of Caudalie

How The U.S. Beach Volleyball Team Gets Bikini-Ready; A Blow To The Movement Against Animal Testing; And More…

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Olympic beach-volleyball star Kerri Walsh Jennings is aware that wearing those skimpy bikinis, er, uniforms on international television requires a little pre-match maintenance—which is why she’s big into laser hair removal. “I hate getting waxed,” she admits. “Waxing makes me want to punch someone in the face.” [Daily Mail]

Selena Gomez is the latest celebrity to adopt Fall’s increasingly popular fringe. The cut is apparently for a new film role—and we’re assuming her heavily banged boyfriend, Justin Bieber, approves. [Daily Mail]

Appealing to Chinese consumers is big business these days, but success out East may be at odds with ethical policies in the West. China mandates animal testing in its cosmetic-safety approval process, which means certain brands—like L’Occitane, Yves Rocher, Caudalie, and Mary Kay—have been stripped of their anti-animal-cruelty “leaping bunny” logos as they reverse years of progress in this arena to turn a profit. [Independent]

A fragrance that makes you lose weight with every whiff? Believe it. [Fashion Etc]

Photo: BEImages / Rex USA

Beauty Etiquetter: How Long Is Too Long To Relax At The Spa?

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Beauty Etiquetter is a new column on Beauty Counter in which we address your beauty protocol predicaments with candid advice from industry experts and those in-the-know. To submit a question, email celia _ellenberg@condenast.com.

The Quandary: After a relaxing massage, my therapist always says I should take my time getting up. But how long can I reasonably rest there? I never know what’s appropriate or expected.

The Expert in Residence: Mathilde Thomas, founder of Caudalie skincare and Vinothérapie spas.

The Advice: “You certainly shouldn’t get up too quickly following a treatment, as blood flow in your body will have shifted as a result of lying in a horizontal position for an extended period of time and increased microcirculation. That said, many spas do have to turn the room over for the next client. So feel free to take about five minutes to relax, put on your robe and gather yourself, but taking a nap—as clients have been known to do!—may lead to your therapist coming back to check on you. If you tend to enjoy a lot of time relaxing after a massage, find a spa that has a lounge where you can linger. That way, you can take as much time as you need.”

Photo: Courtesy of Caudalie

A Toast To Caudalie’s New Vinotherapie Spa

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When Mathilde and Bertrand Thomas learned that the leftover skins and seeds of the grapes they harvested seasonally in their vineyard in Bordeaux had extraordinary antioxidant powers, creating Caudalíe, their grape-based skincare line, was a no-brainer. Now in possession of the exclusive worldwide patent for extracting and stabilizing grape-seed polyphenols, the couple could be called grape-keepers, as they have access to the most powerful antioxidants occurring in the vegetable world and have learned how to harness the grape’s powers in a range of cleansers and other complexion-enhancing formulas. It’s perhaps fitting, then, that the new Plaza Retail Collection—with its commitment to providing the best of the best in its historically luxe setting—would include Caudalíe in the recently opened space, establishing the first stateside installment of the brand’s original Vinothérapie Spa. In addition to a menu of services centered around their line of products, which are free of synthetic ingredients, the Thomases wanted to bring the “vineyard experience” to their first-ever urban outpost. As such, it’s littered with sensory references to the wineries and châteaus where the three other Caudalíe spas are found and includes an 800-square-foot wine lounge equipped with French, Spanish, Italian, and American offerings (not to mention an on-site sommelier), as well as a signature scent called Bois Grill—a woodsy fragrance that calls to mind the oak casks of the company’s origins. Intoxicating indeed.
The Caudalíe Vinothérapie Spa at the Plaza Retail Collection is located at 1 W. 58th St., 4th floor, NYC. For more information and to make an appointment, call (212) 265-3182.
Photo: Courtesy of Caudalíe